FRACTIONAL CRO
One revenue journey.
One clear direction.
Connect acquisition, sales, expansion, and retention at the leadership level. Make the commercial choices, team responsibilities, and operating rhythm work toward the same business priorities.
Connect the decisions
behind revenue.
behind revenue.
Experienced people. Real work. ↗
THE PRIORITY
Fractional CRO
THE APPROACH
Senior judgment. Practical direction.
THE LEADERSHIP MANDATE
Revenue leadership across marketing, sales and customer growth.
A CRO aligns the revenue plan across functions. A CSO leads the sales function; RevOps builds the systems, data and workflows supporting both.
WHAT WE CAN DEFINE TOGETHER
01
Revenue ownership and targets
02
Funnel assumptions and forecast review
03
Cross-functional operating rhythm
The outputs, responsibilities and review points are agreed before work begins.
Discuss this scope ↗SELECTED COMPANY EXPERIENCE
Experienceyou can build on.
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗YOUR WORKING WORLD
The decisions need direction.
The work needs an owner.
Bring experienced CRO leadership to the strategy, trade-offs, and team direction. Keep hands-on execution scoped separately.
Keep the decisions that belong with your leadership. Give the agreed responsibilities a clear owner.
Put support around this priority ↗LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
BEFORE SPG
Everything comes
back to you.
Add SPG
YOUR LEADERSHIP TEAM
The vision. And every detail.
The work is ready. Your calendar isn’t.
4 priorities
on your desk
on your desk
01
Revenue strategy
Decisions. Priorities. Direction.
Needs your attention
02
Commercial alignment
Decisions. Priorities. Direction.
Needs your attention
03
Visibility and accountability
Decisions. Priorities. Direction.
Needs your attention
04
Team direction
Decisions. Priorities. Direction.
Needs your attention
Too many priorities. Too few clear owners.
Build my team↗
LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
WITH SPG
Your direction.
Shared momentum.
SPG added
YOUR LEADERSHIP TEAM
Stay close to the big decisions.
Experienced leadership around the agreed mandate.
Your focus
the next move
the next move
01
Revenue strategy
Decisions. Priorities. Direction.
Fractional CRO
02
Commercial alignment
Decisions. Priorities. Direction.
Fractional CRO
03
Visibility and accountability
Decisions. Priorities. Direction.
Fractional CRO
04
Team direction
Decisions. Priorities. Direction.
Fractional CRO
Your executive leads the mandate. Hands-on execution is scoped separately.
Build my team↗
THE CAPABILITY BEHIND THE AMBITION
Senior judgment.
A working direction.
Explore the work we can put around your leadership priorities.
CONNECT THE RIGHT EXPERTISE
Make the sales engine connected, visible, and easier to run.
01
Revenue strategy
Connect acquisition, conversion, expansion, and retention around the commercial model.
DIRECTION and OUTPUTS
Revenue priorities and a cross-functional growth roadmap.
02
Commercial alignment
Set shared definitions, responsibilities, and decision points across the customer journey.
DIRECTION and OUTPUTS
Revenue operating rhythm and marketing-to-sales alignment.
03
Visibility and accountability
Build a useful view of pipeline, forecasting, and commercial performance.
DIRECTION and OUTPUTS
Forecasting requirements, leadership reviews, and revenue measures.
WHEN SPG HELPS MOST
You know what needs to happen.
Let’s put the work in motion.
Connect the decisions
behind revenue.
behind revenue.
A CLEAR PRIORITY IS ENOUGH TO START ↗
01
A priority that matters.
Marketing and sales are moving in different directions.
02
A gap worth closing.
You need a commercial plan that extends beyond acquisition.
03
A next move to make.
Revenue decisions need stronger cross-functional accountability.
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTION SCOPE
Specialist execution team
Hands-on delivery capacity. Scoped and priced separately.
YOUR EXECUTIVE ENGAGEMENT
Fractional CRO
Strategy, decisions, and functional direction
Choose a practice to explore its team structure.
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
OPTIONAL EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Leadership is agreed in your mandate.
Execution is scoped separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Your executive leads the agreed mandate. Specialist execution is a separate scope. Explore the practices below.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗WHERE THE STRATEGY MEETS THE WORK
See the whole
revenue journey.
Connect the decisions across acquisition, conversion, and customer growth, with a shared view of what is working.
A better conversation starts with preparation.
THE REVENUE CONNECTION
- 01Attract
- 02Convert
- 03Grow
Marketing
Sales
Customer success
One commercial plan across the handoffs.
A CLEAR PRIORITY. THE RIGHT PEOPLE. WORK IN MOTION.
Let’s talk about your next move ↗A WORKING RHYTHM
Make progress visible.
Keep decisions moving.
01
Review routing failures, stale records, and automation exceptions.
02
Track pipeline quality and the handoffs slowing progress.
03
Improve the systems backlog without breaking existing workflows.
SET UP FOR USEFUL WORK
What we establish
before we begin.
A clear brief protects your time and gives the team a practical starting point.
✓
CRM and connected-tool access
✓
Lifecycle definitions and ownership rules
✓
A team representative to test real scenarios
DEFINE SUCCESS TOGETHER
Useful measures.
Connected to your business.
We agree the baseline, reporting definitions, and review criteria during scoping. Measures depend on the work, not a generic promise.
01
Routing reliability
02
Data completeness
03
Pipeline hygiene
04
Manual work removed
CHOOSE THE DEPTH OF LEADERSHIP
Senior perspective.
Or an executive mandate.
GUIDANCE and REVIEW
Executive advisory
Senior input on your strategy, priorities and decisions. Your team retains day-to-day ownership.
From $3,500
Discuss advisory ↗/ month
FUNCTIONAL LEADERSHIP
Embedded Fractional CRO
An agreed leadership mandate, decision responsibilities and working rhythm alongside your team.
Scoped to your mandate
Define the leadership role ↗OPTIONAL DELIVERY ADDITION
Specialist execution
Hands-on capacity when the plan needs people to deliver. Account and delivery management are included in execution engagements.
From $12,000
/ month
Execution is scoped and priced separately from executive leadership.
Explore delivery support ↗BEFORE WE BEGIN
Your questions.
A clearer decision.
How do CRO, CSO and RevOps responsibilities differ?
A CRO connects the commercial plan across marketing, sales and customer growth. A CSO concentrates on sales strategy, managers and deal execution. RevOps supports the revenue engine through CRM, data, reporting and automation. The mandate defines which decisions your executive owns.
What does the executive own?
We agree the mandate, decision authority, access to information and working rhythm. Your proposal distinguishes advisory guidance from embedded functional leadership and specifies the responsibilities retained by your team.
Is an execution team included?
No. Hands-on specialist delivery is a separate scope. You can keep your existing team, add specific delivery capacity or combine leadership and execution with clear responsibilities.
How are scope and investment agreed?
Your proposal confirms responsibilities, deliverables, capacity, term and investment. Additional leadership, third-party costs and changes to scope are identified separately before you commit.
OPTIONAL DELIVERY SUPPORT
Put the plan into practice.
YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
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