SALES
Better conversations.
More follow-through.
The right accounts. A relevant conversation. A clear next step. Put hands-on sales support around prospecting, enablement, proposals, and the work that moves an opportunity forward.
Keep the conversation moving.
Experienced people. Real work. ↗
THE PRIORITY
Sales
THE APPROACH
Strategy. Specialists. Shared momentum.
THE DELIVERY SCOPE
Sales execution capacity around prospecting, opportunities and follow-through.
Sales specialists work opportunities and customer conversations. RevOps owns the supporting systems and automation; CSO leadership is optional.
WHAT WE CAN DEFINE TOGETHER
01
Target-account and outreach brief
02
Qualification and opportunity handoff
03
Enablement and proposal materials
The outputs, responsibilities and review points are agreed before work begins.
Discuss this scope ↗SELECTED COMPANY EXPERIENCE
Experienceyou can build on.
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗YOUR WORKING WORLD
The priorities are clear.
Who is moving the work?
Put the sales priorities into a shared plan, with people who can own the agreed work and keep the handoffs connected.
Keep the decisions that belong with your leadership. Give the agreed responsibilities a clear owner.
Put support around this priority ↗LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
BEFORE SPG
Everything comes
back to you.
Add SPG
YOUR LEADERSHIP TEAM
The vision. And every detail.
The work is ready. Your calendar isn’t.
4 priorities
on your desk
on your desk
01
Target accounts
A clear brief. A responsible owner.
Needs your attention
02
Relevant outreach
A clear brief. A responsible owner.
Needs your attention
03
Qualified conversation
A clear brief. A responsible owner.
Needs your attention
04
Proposal and follow-up
A clear brief. A responsible owner.
Needs your attention
Too many priorities. Too few clear owners.
Build my team↗
LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
WITH SPG
Your direction.
Shared momentum.
SPG added
YOUR LEADERSHIP TEAM
Stay close to the big decisions.
Keep the direction. Give the work clear owners.
Your focus
the next move
the next move
01
Target accounts
A clear brief. A responsible owner.
SDR / BDR team
02
Relevant outreach
A clear brief. A responsible owner.
Sales Development
03
Qualified conversation
A clear brief. A responsible owner.
Account Executive
04
Proposal and follow-up
A clear brief. A responsible owner.
Proposal / Deal Desk
Specialists move the work. Your account manager keeps it connected.
Build my team↗
THE CAPABILITY BEHIND THE AMBITION
Big thinking.
Hands-on follow-through.
Explore the work we can put around your next move.
CONNECT THE RIGHT EXPERTISE
Put people and discipline behind every meaningful conversation.
01
Targeting and account research
Define account criteria, buying groups, research needs, and the outreach priorities that fit your market.
WHAT THE WORK CAN INCLUDE
Account lists, buying-group maps, research briefs, and qualification criteria.
02
Prospecting and SDR / BDR
Build relevant outreach sequences, coordinate qualification, and create a consistent handoff to sellers.
WHAT THE WORK CAN INCLUDE
Outreach plays, SDR / BDR workflows, conversation notes, and handoff standards.
03
Sales management
Establish pipeline reviews, next-step discipline, activity expectations, coaching priorities, and escalation.
WHAT THE WORK CAN INCLUDE
Pipeline review structure, coaching priorities, and opportunity action plans.
04
Enablement and sales content
Develop pitch narratives, discovery guides, objection handling, competitive context, and buyer-facing materials.
WHAT THE WORK CAN INCLUDE
Pitch decks, discovery guides, objection responses, and seller playbooks.
05
Opportunity and proposal support
Coordinate proposals, stakeholders, proof materials, commercial follow-up, and deal-desk requirements.
WHAT THE WORK CAN INCLUDE
Proposal drafts, deal checklists, buyer materials, and commercial follow-up.
06
Account management
Support relationship plans, expansion conversations, renewal handoffs, and continuity after the sale.
WHAT THE WORK CAN INCLUDE
Account plans, expansion briefs, renewal coordination, and relationship handovers.
WHEN SPG HELPS MOST
You know what needs to happen.
Let’s put the work in motion.
Keep the conversation moving.
A CLEAR PRIORITY IS ENOUGH TO START ↗
01
A priority that matters.
Your sales team lacks time for consistent prospecting.
02
A gap worth closing.
The pitch and follow-up process need work.
03
A next move to make.
Important deals need better coordination and support.
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTIVE ADD-ON
Fractional executive
Strategy, decisions, and functional leadership. Scoped and priced separately.
YOUR DAY-TO-DAY CONNECTION
Account manager
Priorities, communication, and delivery coordination
Choose a practice to explore its team structure.
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Added to your engagement when needed.
Scoped and priced separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Executive leadership is an optional addition to execution engagements. Explore each practice to see how the roles connect.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗A WORKING RHYTHM
Make progress visible.
Keep decisions moving.
01
Review active opportunities and the next buyer action.
02
Connect outreach quality, qualification, and seller feedback.
03
Refresh plays, enablement, and account priorities.
SET UP FOR USEFUL WORK
What we establish
before we begin.
A clear brief protects your time and gives the team a practical starting point.
✓
Your ICP, offer, and commercial guardrails
✓
Current sales process, pipeline, and materials
✓
A clear route for pricing and deal approvals
DEFINE SUCCESS TOGETHER
Useful measures.
Connected to your business.
We agree the baseline, reporting definitions, and review criteria during scoping. Measures depend on the work, not a generic promise.
01
Qualified conversations
02
Opportunity progression
03
Deal quality
04
Account continuity
A CLEAR WAY IN
Start with the support
your priority needs.
SENIOR PERSPECTIVE
Executive advisory
Guidance for strategy, priorities, and key functional decisions.
From $3,500
Discuss advisory ↗/ month
COORDINATED DELIVERY
Execution team
Specialists with account and delivery management around an agreed scope.
From $12,000
/ month
Executive leadership is an optional addition, scoped and priced separately.
Build your team ↗A DEFINED INITIATIVE
Focused project
Clear deliverables, responsibilities, and completion criteria.
From $6,500
Scope a project ↗/ project
USD. Your proposal confirms capacity, term, deliverables, and any third-party costs. Advisory is distinct from embedded functional leadership.
BEFORE WE BEGIN
Your questions.
A clearer decision.
Who owns the handoff from prospecting to closing?
The engagement names the owner for each stage, the qualification criteria and the information required at handoff. Your internal team may retain closing, or separately scoped sales specialists may support it.
Who coordinates the specialists?
Account and delivery management coordinate the agreed work, priorities and handoffs. Specialist roles and capacity are defined by the scope. Fractional executive leadership is an optional addition, priced separately.
Can you work alongside our existing people?
Yes. The scope identifies retained responsibilities, required access and the handoffs between your internal team, existing partners and SPG.
How are scope and investment agreed?
Your proposal confirms responsibilities, deliverables, capacity, term and investment. Additional leadership, third-party costs and changes to scope are identified separately before you commit.
KEEP THE WORK CONNECTED
Explore what sits alongside it.
YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
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