FRACTIONAL CSO
Put experience
behind the next yes.
Build a sales motion that fits your business. Senior direction for targeting, sales management, qualification, enablement, and the important conversations that need experienced judgment.
Hayden Davenport
FRACTIONAL CSO
Experienced people. Real work. ↗
THE PRIORITY
Fractional CSO
THE APPROACH
Senior judgment. Practical direction.
THE LEADERSHIP MANDATE
Sales leadership behind your team, pipeline and important deals.
Your CSO leads sales strategy and performance. Prospecting capacity, account execution and CRM automation can be scoped separately.
WHAT WE CAN DEFINE TOGETHER
01
Sales coverage and qualification
02
Manager coaching and deal reviews
03
Pipeline assumptions and next actions
The outputs, responsibilities and review points are agreed before work begins.
Discuss this scope ↗THE PERSON BEHIND THE PERSPECTIVE
Meet
Hayden Davenport.
Hayden brings more than 10 years of experience and has managed an active pipeline of $11M. As a fractional CSO / CRO, he leads sales direction, targets, process, forecasting, performance, and major deals, working with your existing team or a separately scoped execution team.
Discuss your sales priorities ↗01
Sales strategy
Clarify target accounts, market priorities, qualification, and the route to winning the right business.
02
Team leadership
Sales reviews, coaching, rep accountability, and opportunity progression create a shared view of what needs attention.
03
Pipeline and forecasting
Connect CRM discipline, stage definitions, reporting, and forecast reviews so the leadership conversation is grounded in the actual opportunities.
04
Major-deal support
Support discovery, proposals, negotiation, and closing. Bring in enablement, deal-desk, or prospecting capacity when the agreed scope needs it.
SELECTED COMPANY EXPERIENCE
Experienceyou can build on.
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗YOUR WORKING WORLD
The decisions need direction.
The work needs an owner.
Bring experienced CSO leadership to the strategy, trade-offs, and team direction. Keep hands-on execution scoped separately.
Keep the decisions that belong with your leadership. Give the agreed responsibilities a clear owner.
Put support around this priority ↗LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
BEFORE SPG
Everything comes
back to you.
Add SPG
YOUR LEADERSHIP TEAM
The vision. And every detail.
The work is ready. Your calendar isn’t.
4 priorities
on your desk
on your desk
01
Sales strategy
Decisions. Priorities. Direction.
Needs your attention
02
Team direction
Decisions. Priorities. Direction.
Needs your attention
03
Deal leadership
Decisions. Priorities. Direction.
Needs your attention
04
Team direction
Decisions. Priorities. Direction.
Needs your attention
Too many priorities. Too few clear owners.
Build my team↗
LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
WITH SPG
Your direction.
Shared momentum.
SPG added
YOUR LEADERSHIP TEAM
Stay close to the big decisions.
Experienced leadership around the agreed mandate.
Your focus
the next move
the next move
01
Sales strategy
Decisions. Priorities. Direction.
Fractional CSO
02
Team direction
Decisions. Priorities. Direction.
Fractional CSO
03
Deal leadership
Decisions. Priorities. Direction.
Fractional CSO
04
Team direction
Decisions. Priorities. Direction.
Fractional CSO
Your executive leads the mandate. Hands-on execution is scoped separately.
Build my team↗
THE CAPABILITY BEHIND THE AMBITION
Senior judgment.
A working direction.
Explore the work we can put around your leadership priorities.
CONNECT THE RIGHT EXPERTISE
Put people and discipline behind every meaningful conversation.
01
Sales strategy
Define target accounts, routes to market, and the sales motion that fits your offer.
DIRECTION and OUTPUTS
Account priorities, sales plays, and a commercial coverage plan.
02
Team direction
Set expectations for prospecting, qualification, opportunity progression, and closing.
DIRECTION and OUTPUTS
Sales management cadence, coaching priorities, and role responsibilities.
03
Deal leadership
Bring experienced perspective to important opportunities and sales process decisions.
DIRECTION and OUTPUTS
Deal review structure, sales enablement priorities, and pipeline standards.
EXPERIENCE YOU CAN PUT TO WORK
From the big question
to the next clear move.
Practical tools for the decisions ahead. We agree the deliverables around your business and the leadership mandate.
01
Sales mandate and coverage plan
02
Qualification and opportunity stages
03
Pipeline and forecast review
04
Team coaching and sales cadence
05
Deal strategy and enablement priorities
06
Execution capacity plan
↗
WHEN SPG HELPS MOST
You know what needs to happen.
Let’s put the work in motion.
A plan for the team.
Perspective for the deal.
Perspective for the deal.
A CLEAR PRIORITY IS ENOUGH TO START ↗
01
A priority that matters.
The founder is still the primary closer.
02
A gap worth closing.
You need a repeatable approach to sales management.
03
A next move to make.
Your team needs clearer qualification and deal progression.
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTION SCOPE
Specialist execution team
Hands-on delivery capacity. Scoped and priced separately.
YOUR EXECUTIVE ENGAGEMENT
Fractional CSO
Strategy, decisions, and functional direction
Choose a practice to explore its team structure.
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
OPTIONAL EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Leadership is agreed in your mandate.
Execution is scoped separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
OPTIONAL EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
EXECUTIVE LEADERSHIP
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Leadership is agreed in your mandate.
Execution is scoped separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Your executive leads the agreed mandate. Specialist execution is a separate scope. Explore the practices below.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗WHERE THE STRATEGY MEETS THE WORK
Behind the next yes,
a better sales motion.
Give the team a shared approach to the accounts, conversations, and decisions that move an opportunity forward.
A better conversation starts with preparation.
THE SALES MANDATE
- 01Target accounts
- 02Qualified conversation
- 03Deal strategy
Coaching
Proposals
Follow-through
A clear next step. An accountable owner.
A CLEAR PRIORITY. THE RIGHT PEOPLE. WORK IN MOTION.
Let’s talk about your next move ↗A WORKING RHYTHM
Make progress visible.
Keep decisions moving.
01
Review active opportunities and the next buyer action.
02
Connect outreach quality, qualification, and seller feedback.
03
Refresh plays, enablement, and account priorities.
SET UP FOR USEFUL WORK
What we establish
before we begin.
A clear brief protects your time and gives the team a practical starting point.
✓
Your ICP, offer, and commercial guardrails
✓
Current sales process, pipeline, and materials
✓
A clear route for pricing and deal approvals
DEFINE SUCCESS TOGETHER
Useful measures.
Connected to your business.
We agree the baseline, reporting definitions, and review criteria during scoping. Measures depend on the work, not a generic promise.
01
Qualified conversations
02
Opportunity progression
03
Deal quality
04
Account continuity
CHOOSE THE DEPTH OF LEADERSHIP
Senior perspective.
Or an executive mandate.
GUIDANCE and REVIEW
Executive advisory
Senior input on your strategy, priorities and decisions. Your team retains day-to-day ownership.
From $3,500
Discuss advisory ↗/ month
FUNCTIONAL LEADERSHIP
Embedded Fractional CSO
An agreed leadership mandate, decision responsibilities and working rhythm alongside your team.
Scoped to your mandate
Define the leadership role ↗OPTIONAL DELIVERY ADDITION
Specialist execution
Hands-on capacity when the plan needs people to deliver. Account and delivery management are included in execution engagements.
From $12,000
/ month
Execution is scoped and priced separately from executive leadership.
Explore delivery support ↗USD. Your proposal confirms capacity, term and responsibilities. For a defined deliverable, focused projects start at $6,500.
BEFORE WE BEGIN
Your questions.
A clearer decision.
Can a fractional CSO lead our existing sales team?
Yes. The mandate can cover sales priorities, manager coaching, pipeline reviews and major-deal support alongside your existing team. Rep capacity and hands-on sales execution are agreed separately when needed.
What does the executive own?
We agree the mandate, decision authority, access to information and working rhythm. Your proposal distinguishes advisory guidance from embedded functional leadership and specifies the responsibilities retained by your team.
Is an execution team included?
No. Hands-on specialist delivery is a separate scope. You can keep your existing team, add specific delivery capacity or combine leadership and execution with clear responsibilities.
How are scope and investment agreed?
Your proposal confirms responsibilities, deliverables, capacity, term and investment. Additional leadership, third-party costs and changes to scope are identified separately before you commit.
OPTIONAL DELIVERY SUPPORT
Put the plan into practice.
YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
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