AMBITIOUS FOUNDERS. MEET YOUR EXTENDED TEAM.
LEADERSHIP + EXECUTION
Your next big move.
Now with a team.
Marketing. Sales. RevOps. Finance. Technology. AI.
Senior leaders and hands-on specialists to turn
your next priority into work that gets done.
Senior leaders and hands-on specialists to turn
your next priority into work that gets done.
YOUR AMBITION. EXPERIENCED SUPPORT.
Keep the vision.
Share the work.
Share the work.
BIG IDEAS. REAL DELIVERABLES.
STRATEGY + SPECIALISTS
YOUR NEXT CHAPTER
↗
Good idea.
Great launch.
01 / The story
02 / The creative
03 / The campaign
MAKE SOMETHING THE MARKET REMEMBERS
SPG
↗
From idea to release
TECHNOLOGY + AI
✓
Customer onboarding
One connected product experience
↗
App development
AI workflows
Integrations
STRATEGY THAT REACHES DELIVERY.
↗
GOOD IDEAS DESERVE
A team behind them. ↗
Marketing
✳
Sales
✳
RevOps
✳
Finance
✳
Technology
✳
AI
✳
Execution
SELECTED COMPANY EXPERIENCE
Experience
you can build on.
Commercial, creative, and operational perspective shaped across industries and stages of growth.
Selected company experience across SPG leadership and delivery partners. The logos reflect that collective experience, not a single SPG client list.
THE BOTTLENECK SHOULDN’T BE YOU
You built the momentum.
Let’s build what’s next.
You know where the business needs to go. But the campaigns, commercial decisions, product builds, and everyday follow-through keep coming back to you.
SPG brings experienced leadership and specialist execution around the work. One priority or a connected program. One team to help move it forward.
Your direction.
Our shared plan.
Work that moves. ↗
SOUND FAMILIAR?
Somehow, every road
leads backto you.
The campaign needs a decision. Sales needs a better story. The product needs a build plan. You’re the link between all of it.
Keep the decisions only you can make. Give the agreed work an owner who can move it forward.
Let’s take something off your plate↗
LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
BEFORE SPG
Everything comes
back to you.
Add SPG
YOU, THE FOUNDER
The vision. And every detail.
The work is ready. Your calendar isn’t.
4 priorities
on your desk
on your desk
01
Launch the campaign
Story. Creative. Demand.
Needs your attention
02
Connect the sales engine
CRM. Routing. Follow-up.
Needs your attention
03
Build the product
Apps. Websites. Releases.
Needs your attention
04
Plan the next move
Budgets. Forecasts. Decisions.
Needs your attention
One founder. Too many moving parts.
Build my team↗
LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
WITH SPG
Your vision.
Shared momentum.
SPG added
YOU, THE FOUNDER
Stay close to the big decisions.
Keep the direction. Give the work a team.
Your focus
the next chapter
the next chapter
01
Launch the campaign
Story. Creative. Demand.
Marketing team
02
Connect the sales engine
CRM. Routing. Follow-up.
RevOps team
03
Build the product
Apps. Websites. Releases.
Technology team
04
Plan the next move
Budgets. Forecasts. Decisions.
Finance team
Specialists move the work. Your account manager keeps it connected.
Build my team↗
One priority is enough to start.
Tell us what’s on your plate↗
MORE CAPABILITY. FEWER HANDOFFS.
A bigger team.
More ways to move.
Bring in the expertise you need.
Keep it connected to the bigger picture.
Keep it connected to the bigger picture.
MARKETING and GO-TO-MARKET
Give the market
a reason to care.
Turn a strong offering into clear positioning, compelling creative, and campaigns built to generate demand.
Let’s build demand↗
A clear story.
A stronger launch.
A stronger launch.
FROM A CLEAR STORY TO SOMETHING TANGIBLE
Make the idea
impossible to miss.
Campaign references across brand, creative, and digital. Explore the thinking behind the work.
01 / DROPBOX
A big idea. Everywhere it needs to be.
Campaign direction · Creative systems · Digital experiences
02 / NEOM
One story. A connected experience.
Brand narrative · Search strategy · Integrated campaigns
↗
WHEN SPG HELPS MOST
Big moments.
More hands on deck.
A launch. A growth challenge. A build.
Start with the move that matters most.
Start with the move that matters most.
01 / GET TO MARKET
THE OFFER
LAUNCH PLAN
Ready.
Set.
Go to market.
Set.
Go to market.
POSITION → LAUNCH → LEARN ↗
Something new.
Let’s get it out there.
Connect positioning, creative, campaigns, and sales enablement around your next launch.
02 / BUILD THE PRODUCT
Product workspace
•••
Make the next
step simple.
✓
Product requirements✓
Customer experience↗
Build and integrateDEFINE → BUILD → INTEGRATE
The idea is clear.
Now make it real.
Define, design, and build the application, integration, or AI workflow your business needs.
03 / CONNECT THE BUSINESS
Marketing
Campaign + demand
↓
Sales
Pipeline + follow-through
↓
Finance
Forecast + decisions
Growth is happening.
Connect the moving parts.
Align commercial activity, systems, and financial visibility as the business gets more complex.
TRACTION IS A STARTING POINT
The next chapter
needsmore than you.
Whether you’ve raised capital or grown through customers, the next stage needs people who can turn the plan into delivery.
01
Make the commercial
plan actionable.
Clarify the audience, offer, channels, and sales motion. Give your team a shared direction.
MARKETING + SALES
02
Build what the
business needs.
Turn a product idea or manual process into an application, integration, or practical AI workflow.
TECHNOLOGY + AI
03
See what the next
move will take.
Connect the work to budgets, capacity, and forecasts so you can make informed decisions.
FINANCE + OPERATIONS
You don’t need every capability at once.
Find your starting pointYou need the right ones, working together.
↗
LET’S MAKE IT CONCRETE
One priority.
A plan that connects.
See how we connect the right expertise.
Then let’s build the plan around your business.
Then let’s build the plan around your business.
YOUR NEXT MOVE
From a strong offering
to a confident launch.
Align the story, build the assets, and connect the campaign to your sales process.
Talk through your priority↗
01
Get the story right
Audience, positioning, offer, and launch plan.
STRATEGY + MARKETING
02
Make it tangible
Campaign creative, landing pages, and sales materials.
CREATIVE + TECHNOLOGY
03
Launch and learn
Channel activation, lead handoff, and performance reviews.
MARKETING + SALES
YOUR NEXT MOVE
From an idea
to a working product.
Define the business need, map the experience, and build the application or AI workflow around it.
Talk through your priority↗
01
Define the need
Use cases, requirements, feasibility, and scope.
PRODUCT + STRATEGY
02
Design and build
User experience, development, and integrations.
DESIGN + TECHNOLOGY
03
Test and hand over
Validation, documentation, and a support plan.
ENGINEERING + OPERATIONS
YOUR NEXT MOVE
From separate activity
to connected revenue work.
Connect acquisition, sales follow-through, and the numbers you use to make decisions.
Talk through your priority↗
01
Find the gaps
Review the customer journey, pipeline, and systems.
MARKETING + SALES
02
Connect the work
CRM workflows, enablement, and clear ownership.
REVOPS + TECHNOLOGY
03
See what is moving
Reporting, forecasts, and performance reviews.
REVENUE + FINANCE
More doing.
Less chasing.
↗FRACTIONAL EXECUTIVES + EXECUTION TEAMS
One partner.
From the decision
to the delivery.
to the delivery.
01
Put an owner around the priority.
Get senior direction for the decisions, plan, and trade-offs.
02
Bring in the people to deliver.
Specialists join around a defined scope, with clear responsibilities.
03
Keep the work connected.
Review progress together and adjust the plan as you learn.
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTIVE ADD-ON
Fractional executive
Strategy, decisions, and functional leadership. Scoped and priced separately.
YOUR DAY-TO-DAY CONNECTION
Account manager
Priorities, communication, and delivery coordination
Choose a practice to explore its team structure.
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Added to your engagement when needed.
Scoped and priced separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Executive leadership is an optional addition to execution engagements. Explore each practice to see how the roles connect.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗AN HONEST FIT
Built for founders ready to putexperienced people around the work.
The best partnerships start with a clear priority and the willingness to give the right people room to deliver.
✓
You have something worth building on.
An offer, traction, or a funded idea with a defined business need.
✓
You want the work to move.
You’re looking for people who can take responsibility for agreed delivery.
✓
You need more than another handoff.
Your priorities span disciplines, and you want those disciplines connected.
If you only need a small, isolated task, a single specialist may be the better fit. We can help you identify what level of support makes sense.
START WHERE YOU NEED US
Your priority.
Your way in.
Clear scope. Visible investment.
A team matched to the work.
A team matched to the work.
01 / GET SENIOR PERSPECTIVE
Executive advisory
A senior sounding board for your strategy, priorities, and commercial decisions. Advisory support for the people leading the work.
EXECUTIVE ADVISORY FROM
$3,500
/month
↗
02 / MOVE THE WORK
Integrated
execution
Coordinated specialists to build, launch, and run your agreed priorities. Account and delivery management included.
FROM
$12,000
/ month
Need executive leadership too?
Add a fractional executive for strategic direction and functional leadership. Scoped and priced separately.↗
03 / SOLVE A SPECIFIC NEED
Focused
projects
A defined initiative, with clear deliverables and completion criteria.
FROM
$6,500
/ project
↗
USD. Execution includes delivery management. Fractional executive leadership is an additional scope. Your proposal confirms the full investment, capacity, term, and any third-party costs.
A FEW THINGS TO KNOW
Good questions.
Straight answers.
Can we start with just one priority?
+
Yes. Start with a defined project, specialist support, or one delivery program. We agree the scope and team before work begins.
Do we need to replace our existing team?
+
No. SPG can work alongside your people and agencies, adding leadership or specialist capacity where you need it.
Can you help with an app or AI implementation?
+
Yes. We start with the business need, then scope the product, data, integrations, and implementation. A production build is quoted around its requirements.
Is executive leadership included in execution?
+
Execution includes delivery management. Fractional executive leadership adds senior ownership of strategy and decisions and is scoped separately. You see the combined investment before committing.
What if I’m not sure which service I need?
+
Start with the business problem. Tell us what is stuck, what you want to achieve, and what you already have in place. We can help identify the expertise and delivery scope that fit.
Will I still be involved in the decisions?
+
Yes. You stay close to the direction and key decisions. We agree ownership, approvals, and a review rhythm so the work can move without every detail landing on your desk.
Can the scope change as our business changes?
+
We can reprioritize work within the agreed scope and capacity. Additional capabilities or capacity are discussed and priced before they are added.
How long do engagements last?
+
The term depends on the work and reserved capacity. Your proposal confirms the minimum commitment and notice requirements. Monthly prices describe the billing rate, not necessarily a month-to-month contract.
A CLEAR WAY TO BEGIN
Let’s get from
“we should” to “we’re on it.”
- 01
Tell us what needs to move.
Your priority, the goal, and what is getting in the way. - 02
Shape the engagement.
Agree the owners, deliverables, capacity, and full investment. - 03
Start with a shared plan.
Set the working rhythm and put the right people around the work.
LET’S BUILD YOUR NEXT CHAPTER
You bring
theambition.
We’ll bring
the team.
What would move the business forward
if you had the people to make it happen?
if you had the people to make it happen?
✓ Start with your business priority
✓ Get a recommendation for the right support
✓ See the scope and investment before committing
ONE PARTNER.
A wider world of possibility.
YOUR NEXT BIG MOVE STARTS HERE
Tell us what’s next.
A few details will help us understand where you need support.
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