SPG MARKETING · YOUR TEAM, EXTENDED
Explore your marketing team ↓Your marketing team.
A whole lotbigger.
bigger.
Build the brand. Launch the campaign. Connect the pipeline.
One extended marketing organization, built around your business.
Build my marketing team ↗One extended marketing organization, built around your business.
THE NEXT BIG THING
Your brand.
Out in the
Out in the
world.
Strategy to the first impression.
Creative to the next conversation.
Creative to the next conversation.
ONE BRIEF. A CONNECTED TEAM.
“Let’s bring this
to market.”
- ✓Positioning and story
- ✓Creative and campaigns
- ✓Demand and revenue systems
Extend your team.
Or make us your team.
Or make us your team.
BRAND
+
CREATIVE
+
CONTENT
+
DEMAND
+
DIGITAL
+
REVOPS
+
AI
On this page
The offerOwnershipThe systemCapabilitiesYour teamWays to engageQuestionsDiscuss your priority ↗SELECTED COMPANY EXPERIENCE
Experienceyou can build on.
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗YOUR WORKING WORLD
More marketing gets done.
Less marketing gets managed.
Stop reconnecting the campaign, the content, the website and the pipeline yourself. Give the agreed work a core team, specialist support and one operating cadence.
Keep the decisions that belong with your leadership. Give the agreed responsibilities a clear owner.
Put support around this priority ↗LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
BEFORE SPG
Everything comes
back to you.
Add SPG
YOUR LEADERSHIP TEAM
The vision. And every detail.
The work is ready. Your calendar isn’t.
4 priorities
on your desk
on your desk
01
Audience and offer
A clear brief. A responsible owner.
Needs your attention
02
Positioning and message
A clear brief. A responsible owner.
Needs your attention
03
Creative and channels
A clear brief. A responsible owner.
Needs your attention
04
Lead handoff
A clear brief. A responsible owner.
Needs your attention
Too many priorities. Too few clear owners.
Build my team↗
LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
WITH SPG
Your direction.
Shared momentum.
SPG added
YOUR LEADERSHIP TEAM
Stay close to the big decisions.
Keep the direction. Give the work clear owners.
Your focus
the next move
the next move
01
Audience and offer
A clear brief. A responsible owner.
Growth and GTM
02
Positioning and message
A clear brief. A responsible owner.
Product Marketing
03
Creative and channels
A clear brief. A responsible owner.
Creative and Performance
04
Lead handoff
A clear brief. A responsible owner.
Marketing Operations
Specialists move the work. Your account manager keeps it connected.
Build my team↗
YOUR MARKETING MIX
What are we
making happen?
Start with a priority. Explore the expertise.
Put together the support you want around the work.
Put together the support you want around the work.
TRY A STARTING POINT
Explore a starting point, then choose the capabilities you want to discuss below.
01
Brand and positioning↗
02
Creative↗
03
Content and communications↗
04
Digital experience↗
05
Demand and growth↗
06
Product and market↗
07
Events and activation↗
08
RevOps↗
09
Leadership↗
10
AI and automation↗
POSITIONING / IDENTITY / MESSAGE
The starting point for every touchpoint.
BRAND and POSITIONING
A story your market
can get behind.
Know who you serve, why you matter and what makes your offer worth choosing.
Explore what’s included
Discuss this capability ↗+
- Brand strategy
- Market research
- ICP and segmentation
- Positioning
- Messaging
- Visual identity
- Competitive intelligence
CAMPAIGNS / DESIGN / VIDEO
Work that travels across formats.
CREATIVE
Make the idea
impossible to miss.
Campaigns, films, presentations and everyday creative, built from the same brand story.
Explore what’s included
Discuss this capability ↗+
- Graphic design
- Campaign creative
- Video and motion
- Photography
- Presentations
- Sales collateral
- Direct mail and print
EDITORIAL / SOCIAL / COMMUNICATIONS
The right story. In the right format.
CONTENT and COMMUNICATIONS
More than content.
A point of view.
Give your audience something useful to read, watch, share and remember.
Explore what’s included
Discuss this capability ↗+
- Content strategy
- Copywriting
- Thought leadership
- Social media
- Case studies
- Podcasts
- Community
- PR and media relations
- Reputation management
WEBSITES / UX / CONVERSION
Make every click count.
DIGITAL EXPERIENCE
Turn a visit into
a next step.
Connect the page, the experience and the conversion journey so interest has somewhere to go.
Explore what’s included
Discuss this capability ↗+
- Website strategy
- Web design and development
- UX/UI
- Landing pages
- CRO
- Conversion journeys
- Analytics
- Accessibility
PAID / ORGANIC / ABM / AEO
Be discovered. Start a conversation.
DEMAND and GROWTH
Give the market
a reason to care.
Connect paid media, organic discovery, ABM and lifecycle programs to a clear demand strategy.
Explore what’s included
Discuss this capability ↗Explore AI visibility ↗+
- Paid search and social
- Programmatic
- Organic growth
- SEO
- GEO / AEO and AI search
- ABM
- Lead generation
- Retargeting
- Lifecycle
- Affiliate and partner marketing
PRODUCT / LAUNCH / EXPANSION
From market insight to launch.
PRODUCT and MARKET
A strong offering.
A route to market.
Connect audience research, product positioning, launch planning and sales readiness.
Explore what’s included
Discuss this capability ↗+
- Product marketing
- GTM
- Launch planning
- Market expansion
- Localization
- Sales enablement
- Competitive intelligence
- Customer research
EVENTS / EXPERIENCES / NURTURE
Before. During. After.
EVENTS and ACTIVATION
Make the moment
keep working.
Build the story before the event, the experience during it and the follow-through after it.
Explore what’s included
Discuss this capability ↗+
- Trade shows
- Conferences
- Webinars
- Event campaigns
- Sponsorships
- Booths and collateral
- Post-event nurture
CRM / AUTOMATION / ATTRIBUTION
Every handoff has an owner.
REVOPS
Demand, with
somewhere to go.
Connect the CRM, lifecycle definitions, routing and reporting behind your sales engine.
Explore what’s included
Discuss this capability ↗+
- CRM
- Marketing automation
- Lead scoring and routing
- Pipeline architecture
- Sales and marketing SLAs
- Attribution
- Forecasting
- Dashboards
- Data hygiene
OPTIONAL EXECUTIVE LEADERSHIP
Senior perspective. A clear mandate.
LEADERSHIP
Put experience
behind the direction.
Add a fractional CMO or CRO for the decisions, investment priorities and functional leadership. Executive leadership is scoped separately.
Explore what’s included
Discuss this capability ↗+
- Fractional CMO
- Fractional CRO
- Marketing strategy
- GTM strategy
- Planning and budgeting
- Executive reporting
AI / AUTOMATION / ADOPTION
Useful technology. Human judgment.
AI and AUTOMATION
Better workflows.
More room to think.
Use AI in research, content operations, reporting and campaign delivery, with people responsible for the work.
Explore what’s included
Discuss this capability ↗+
- AI search intelligence
- AI content operations
- Workflow automation
- AI agents
- Lead intelligence
- Predictive analytics
- Reporting automation
- System integrations
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A starting point for our conversation. We’ll agree the roles, capacity and scope together. Executive leadership is optional and scoped separately.
FROM A CLEAR STORY TO SOMETHING TANGIBLE
Make the idea
impossible to miss.
Campaign thinking across brand, creative, and digital. See how a story becomes a connected experience.
01 / DROPBOX
A big idea. Everywhere it needs to be.
Brand story · Creative systems · Digital experiences
02 / NEOM
One story. A connected experience.
Brand narrative · Search strategy · Integrated campaigns
Selected campaign references. Individual contributions and full engagement context will accompany the completed case studies.
WHEN SPG HELPS MOST
You know what needs to happen.
Let’s put the work in motion.
More marketing gets done.
Less marketing gets managed.
Less marketing gets managed.
A CLEAR PRIORITY IS ENOUGH TO START ↗
01
A launch worth getting right.
A launch needs coordinated strategy and delivery.
02
More to make. More to manage.
Your team needs creative and campaign capacity.
03
One story, across the journey.
Content, paid media, and sales need a more consistent story.
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTIVE ADD-ON
Fractional executive
Strategy, decisions, and functional leadership. Scoped and priced separately.
YOUR DAY-TO-DAY CONNECTION
Account manager
Priorities, communication, and delivery coordination
Choose a practice to explore its team structure.
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Added to your engagement when needed.
Scoped and priced separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Executive leadership is an optional addition to execution engagements. Explore each practice to see how the roles connect.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗ONE MARKETING SYSTEM
A great story is the start.
Keep it moving.
Follow the work from the market insight to the next investment decision.
- 01
Position
Market research, ICP, segmentation, positioning, messaging, brand, offer and GTM. - 02
Get discovered
Content, SEO, GEO / AEO, AI search, PR, social and thought leadership. - 03
Create demand
Creative, paid media, ABM, events, campaigns, partnerships and lifecycle programs. - 04
Convert
Websites, landing pages, CRO, lead capture, product marketing, nurture and sales enablement. - 05
Operate
CRM, automation, scoring, routing, pipeline, sales handoffs and data. - 06
Measure and scale
Attribution, CAC, pipeline contribution, velocity, forecasting, revenue reporting and experimentation.
Brand creates preference.
Marketing creates demand.
RevOps connects the system.
AFTER THE CLICK
Attention is good.
What did it create?
Connect the campaign to the customer journey. Give marketing and sales a shared view of what happened next.
THE FIRST SIGNAL
“Tell me more.”
Search · content · paid · social · events
THE CONNECTED HANDOFF
A real conversation.
Lead capture · nurture · qualification · routing
THE COMMERCIAL VIEW
A clear next move.
Opportunity · revenue · retention · learning
Attribution, CAC, pipeline contribution, velocity and forecasting. Agreed definitions and data sources keep the review useful.
Meet the RevOps practice ↗A NEW FRONT DOOR TO YOUR BRAND
They’re asking AI.
Are they finding you?
Search is part of a wider discovery journey. Connect AI visibility to the story, content and evidence you put into the market.
Explore AEO and AI Visibility ↗
ChatGPT
Claude
Perplexity
Grok
Gemini
Copilot
SPG × TRIPLEDART
Broad enough for the function.
Deep enough to specialize.
SPG brings leadership and integrated marketing capability. TripleDart brings specialist GTM and performance depth around the agreed work.
SUMMIT POINT GROUP
Leadership and integrated marketing
Fractional CMO / CRO leadership, brand, positioning, GTM, content, communications, creative, digital, product marketing, PR, events, sales alignment and business integration.
TRIPLEDART
Specialist GTM and performance
Paid media, organic growth, SEO / GEO / AEO, AI-search visibility, ABM, GTM engineering, CRO, RevOps, attribution and performance creative.
Specialist technology, including Slate, can support AI-search visibility work where included in the engagement.
One brief and an agreed operating cadence. Your proposal identifies the team, responsibilities and technology included.
HOW WE START
Get close to the business.
Then get into the work.
An indicative starting plan. Workstreams can overlap, with timing shaped by access, approvals and the agreed scope.
WEEKS 0–2
Understand
Review business priorities, market, ICP, brand, current team, channels, funnel, CRM, data and pipeline.
WEEKS 1–3
Build the team
Define priorities and ownership, shape the pod, agree KPIs and the operating cadence, and map the first 90 days.
WEEKS 2–8
Get moving
Launch the priority workstreams across strategy, creative, content, campaigns, paid, organic, web, ABM and RevOps.
ONGOING
Improve the system
Use execution reviews, experiments, pipeline discussions and planning to adjust the work and team mix.
Build capability before every role needs to become headcount. The model can support your existing people and continue alongside your hiring plan.
BUILT AROUND YOU
Need one specialist?
Or the whole function?
Keep a core team close to your business. Bring in specialists around the work. Change the mix as priorities change, within the scope and capacity you agree.
01
Extend your team
Keep your marketing leadership and internal team. Add specialist depth in creative, content, paid, organic search, ABM, web or RevOps.
Discuss this approach ↗02
Build a pod
Put a coordinated team around a product launch, new market, brand transformation, demand program, website or ABM initiative.
Discuss this approach ↗03
Add leadership
Bring in a fractional CMO or CRO when strategy, priorities and accountability need a senior owner. Scoped and priced separately.
Discuss this approach ↗04
Make us your team
Build and operate the agreed marketing function with SPG. Define the core team, specialist workstreams and leadership scope together.
Discuss this approach ↗A CLEAR WAY IN
Start with the support
your priority needs.
SENIOR PERSPECTIVE
Executive advisory
Guidance for strategy, priorities, and key functional decisions.
From $3,500
Discuss advisory ↗/ month
COORDINATED DELIVERY
Execution team
Specialists with account and delivery management around an agreed scope.
From $12,000
/ month
Executive leadership is an optional addition, scoped and priced separately.
Build your team ↗A DEFINED INITIATIVE
Focused project
Clear deliverables, responsibilities, and completion criteria.
From $6,500
Scope a project ↗/ project
USD. Your proposal confirms capacity, term, deliverables, and any third-party costs. Advisory is distinct from embedded functional leadership.
BEFORE WE BEGIN
Your questions.
A clearer decision.
What does a marketing execution engagement include?
The scope identifies the workstreams, deliverables and capacity your priority needs, with account and delivery coordination. Examples include campaigns, content, creative, paid media, SEO/AEO and marketing operations. Executive strategy is an optional separate scope.
Who coordinates the specialists?
Account and delivery management coordinate the agreed work, priorities and handoffs. Specialist roles and capacity are defined by the scope. Fractional executive leadership is an optional addition, priced separately.
Can you work alongside our existing people?
Yes. The scope identifies retained responsibilities, required access and the handoffs between your internal team, existing partners and SPG.
How are scope and investment agreed?
Your proposal confirms responsibilities, deliverables, capacity, term and investment. Additional leadership, third-party costs and changes to scope are identified separately before you commit.
KEEP THE WORK CONNECTED
Explore what sits alongside it.
YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.