GROWTH-STAGE COMPANIES
You have momentum.
Build the capacity.
More customers, more complexity, and more to get done. Add experienced leadership and coordinated specialists around the work your next stage needs, while keeping your existing team connected.
A bigger chapter.
More hands on deck.
More hands on deck.
Experienced people. Real work. ↗
THE PRIORITY
Growth-Stage Companies
THE APPROACH
Strategy. Specialists. Shared momentum.
THE SUPPORT AROUND YOUR BUSINESS
Add the leadership, capacity and systems your next stage requires.
Build around the bottleneck: senior direction, specialist execution or a connected growth initiative.
WHAT WE CAN DEFINE TOGETHER
01
Growth constraint and priorities
02
Workstream owners and capacity
03
Commercial and financial review
The outputs, responsibilities and review points are agreed before work begins.
Discuss this scope ↗SELECTED COMPANY EXPERIENCE
Experienceyou can build on.
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗YOUR WORKING WORLD
Growth has momentum.
Capacity needs to catch up.
More customers, more launches, and more decisions. Give the work clear owners without making your leaders the link between every function.
Keep the decisions that belong with your leadership. Give the agreed responsibilities a clear owner.
Put support around this priority ↗LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
BEFORE SPG
Everything comes
back to you.
Add SPG
YOUR LEADERSHIP TEAM
The vision. And every detail.
The work is ready. Your calendar isn’t.
4 priorities
on your desk
on your desk
01
Build the demand
A clear brief. A responsible owner.
Needs your attention
02
Connect revenue
A clear brief. A responsible owner.
Needs your attention
03
Strengthen the systems
A clear brief. A responsible owner.
Needs your attention
04
Plan the capacity
A clear brief. A responsible owner.
Needs your attention
Too many priorities. Too few clear owners.
Build my team↗
LESS ON YOUR DESK. MORE IN MOTION.
YOUR WORKING WORLD
WITH SPG
Your direction.
Shared momentum.
SPG added
YOUR LEADERSHIP TEAM
Stay close to the big decisions.
Keep the direction. Give the work clear owners.
Your focus
the next move
the next move
01
Build the demand
A clear brief. A responsible owner.
Marketing team
02
Connect revenue
A clear brief. A responsible owner.
Sales and RevOps
03
Strengthen the systems
A clear brief. A responsible owner.
Technology and AI
04
Plan the capacity
A clear brief. A responsible owner.
Finance and Operations
Specialists move the work. Your account manager keeps it connected.
Build my team↗
THE CAPABILITY BEHIND THE AMBITION
Big thinking.
Hands-on follow-through.
Explore the work we can put around your leadership priorities.
CONNECT THE RIGHT EXPERTISE
Make delivery more dependable as the business gets more complex.
01
Connect your growth functions
Align marketing, sales, finance, and delivery around shared priorities.
WHAT THE WORK CAN INCLUDE
Cross-functional plans and a clearer operating rhythm.
02
Build beyond the bottlenecks
Add specialist capacity where your internal team is stretched.
WHAT THE WORK CAN INCLUDE
Campaigns, product builds, reporting, and operational support.
03
Make the next stage manageable
Introduce the processes and visibility needed for more people and more customers.
WHAT THE WORK CAN INCLUDE
Systems improvements, responsibilities, and useful management information.
MORE CAPABILITY. FEWER HANDOFFS.
A bigger team.
More ways to move.
Bring in the expertise you need. Keep it connected to the bigger picture.
MARKETING
Your marketing team
just got a lot bigger.
One extended marketing organization, built around your business. Brand, creative, content, digital, demand, RevOps and AI, connected to one commercial plan. Extend your team. Or make us your team.
GTM and product marketing
Creative production
Paid acquisition and CRO
Content, search and AEO
↗
More marketing gets done.
Less marketing gets managed.
Less marketing gets managed.
SALES
Better conversations.
More follow-through.
The right accounts. A relevant conversation. A clear next step. Put hands-on sales support around prospecting, enablement, proposals, and the work that moves an opportunity forward.
Targeting and account research
Prospecting and SDR / BDR
Sales management
Enablement and sales content
↗
Keep the conversation moving.
REVENUE OPERATIONS
Your sales engine.
Finally connected.
Connect the CRM, routing, reporting, and automation behind your commercial team. Give every lead a route, every handoff an owner, and every seller a clearer next step.
CRM architecture
Lead routing and handoffs
Sales automation
Pipeline intelligence
↗
Less chasing.
A connected engine.
A connected engine.
AI STRATEGY and IMPLEMENTATION
Less repetitive work.
More useful AI.
Build AI into the work your business actually does. Workflow automation, assistants, knowledge systems, and practical training, with human review and adoption built into the plan.
Workflow assessment
AI agents and assistants
Knowledge systems and RAG
Integration and automation
↗
Useful in the workflow.
Used by the team.
Used by the team.
TECHNOLOGY and DEVELOPMENT
You see the possibility.
Let’s build the product.
An app. A better website. A product your customers can use. Connect discovery, design, engineering, and integrations in one delivery team, from the first useful release to what comes next.
Product discovery
UX and UI design
Websites and web applications
Application engineering
↗
From the business need
to the next release.
to the next release.
FINANCE and ACCOUNTING
Finance you
can rely on.
Close the books. See the cash. Plan the next move. Finance and accounting support built around the work you need, from everyday execution to control, planning, and optional CFO leadership.
Accounting
Controller
FPandA
Systems and data
↗
Clear numbers.
Confident decisions.
Confident decisions.
OPERATIONS and PROJECT MANAGEMENT
Less chasing.
More getting there.
Give complex projects and everyday operations a clearer way to move. Processes, owners, milestones, and delivery coordination that help your people spend less time reconnecting the dots.
Operating process design
Project planning
Program coordination
SOPs and documentation
↗
Good work.
Better connected.
Better connected.
CUSTOMER SUCCESS and RETENTION
The sale is a start.
Build what comes after.
Make onboarding, adoption, account reviews, and renewal preparation part of one connected customer experience. Give the relationship the attention it needs beyond the first yes.
Sales-to-success handoff
Onboarding
Adoption programs
Account health
↗
A stronger start.
A longer relationship.
A longer relationship.
FROM A CLEAR STORY TO SOMETHING TANGIBLE
Make the idea
impossible to miss.
Campaign thinking across brand, creative, and digital. See how a story becomes a connected experience.
01 / DROPBOX
A big idea. Everywhere it needs to be.
Brand story · Creative systems · Digital experiences
02 / NEOM
One story. A connected experience.
Brand narrative · Search strategy · Integrated campaigns
Selected campaign references. Individual contributions and full engagement context will accompany the completed case studies.
TRACTION IS A STARTING POINT
Keep the momentum.
Build the capacity.
The next stage needs stronger commercial, financial, and delivery foundations. Add the expertise around the work that is holding growth back.
01
Turn demand into a repeatable motion.
Connect positioning, campaigns, sales follow-through, and RevOps.
MARKETING + SALES
02
Build the systems for the next stage.
Improve the product, integrations, and workflows that support delivery.
TECHNOLOGY + AI
03
Plan the people and investment.
Connect forecasts, capacity, and operating priorities before adding complexity.
FINANCE + OPERATIONS
You don’t need every capability at once.
Find your starting pointYou need the right ones, working together.
↗
LET’S MAKE IT CONCRETE
One priority.
A plan that connects.
See how we connect the right expertise.
Then let’s build the plan around your business.
Then let’s build the plan around your business.
YOUR NEXT MOVE
From a strong offering
to a confident launch.
Align the story, build the assets, and connect the campaign to your sales process.
Talk through your priority↗
01
Get the story right
Audience, positioning, offer, and launch plan.
STRATEGY + MARKETING
02
Make it tangible
Campaign creative, landing pages, and sales materials.
CREATIVE + TECHNOLOGY
03
Launch and learn
Channel activation, lead handoff, and performance reviews.
MARKETING + SALES
YOUR NEXT MOVE
From an idea
to a working product.
Define the business need, map the experience, and build the application or AI workflow around it.
Talk through your priority↗
01
Define the need
Use cases, requirements, feasibility, and scope.
PRODUCT + STRATEGY
02
Design and build
User experience, development, and integrations.
DESIGN + TECHNOLOGY
03
Test and hand over
Validation, documentation, and a support plan.
ENGINEERING + OPERATIONS
YOUR NEXT MOVE
From separate activity
to connected revenue work.
Connect acquisition, sales follow-through, and the numbers you use to make decisions.
Talk through your priority↗
01
Find the gaps
Review the customer journey, pipeline, and systems.
MARKETING + SALES
02
Connect the work
CRM workflows, enablement, and clear ownership.
REVOPS + TECHNOLOGY
03
See what is moving
Reporting, forecasts, and performance reviews.
REVENUE + FINANCE
More doing.
Less chasing.
↗FRACTIONAL EXECUTIVES + EXECUTION TEAMS
One partner.
From the decision
to the delivery.
to the delivery.
01
Put an owner around the priority.
Add separately scoped executive leadership when the decisions, strategy, and trade-offs need senior direction.
02
Bring in the people to deliver.
Specialists join around a defined scope, with clear responsibilities.
03
Keep the work connected.
Review progress together and adjust the plan as you learn.
WHEN SPG HELPS MOST
You know what needs to happen.
Let’s put the work in motion.
A bigger chapter.
More hands on deck.
More hands on deck.
A CLEAR PRIORITY IS ENOUGH TO START ↗
01
A priority that matters.
Your current team is stretched across too many priorities.
02
A gap worth closing.
Growth is creating gaps between functions.
03
A next move to make.
You need support before every role justifies a permanent hire.
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTIVE ADD-ON
Fractional executive
Strategy, decisions, and functional leadership. Scoped and priced separately.
YOUR DAY-TO-DAY CONNECTION
Account manager
Priorities, communication, and delivery coordination
Choose a practice to explore its team structure.
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Added to your engagement when needed.
Scoped and priced separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Executive leadership is an optional addition to execution engagements. Explore each practice to see how the roles connect.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗A WORKING RHYTHM
One plan.
Everyone connected.
01
Review the agreed initiatives, dependencies, and decisions with your team.
02
Bring the relevant disciplines together around progress and blockers.
03
Update priorities and next actions as the business context changes.
START WITH THE BUSINESS
Your context.
Our starting point.
✓
The business priority, desired outcome, and current constraints
✓
Existing people, partners, systems, and work already under way
✓
A decision-maker and a clear route for approvals and feedback
DEFINE SUCCESS TOGETHER
Make the progress
mean something.
Agree the baseline, milestones, and business measures around the actual scope.
01
Agreed milestones
02
Quality of delivery
03
Decision readiness
04
Business relevance
AN HONEST FIT
Built for teams ready to turn momentum into a stronger business.
The best partnerships start with a clear priority and the willingness to give the right people room to deliver.
✓
You have something worth building on.
You have demand and a defined next-stage priority.
✓
You want the work to move.
You want experienced people to own agreed work alongside your team.
✓
You need more than another handoff.
Your priorities span disciplines, and you want those disciplines connected.
If you only need a small, isolated task, a single specialist may be the better fit. We can help you identify what level of support makes sense.
A CLEAR WAY IN
Start with the support
your priority needs.
SENIOR PERSPECTIVE
Executive advisory
Guidance for strategy, priorities, and key functional decisions.
From $3,500
Discuss advisory ↗/ month
COORDINATED DELIVERY
Execution team
Specialists with account and delivery management around an agreed scope.
From $12,000
/ month
Executive leadership is an optional addition, scoped and priced separately.
Build your team ↗A DEFINED INITIATIVE
Focused project
Clear deliverables, responsibilities, and completion criteria.
From $6,500
Scope a project ↗/ project
USD. Your proposal confirms capacity, term, deliverables, and any third-party costs. Advisory is distinct from embedded functional leadership.
BEFORE WE BEGIN
Your questions.
A clearer decision.
Can you help us scale without replacing our current team?
Yes. We identify the work that needs support, where existing owners remain and how added specialists will work alongside them. Executive leadership is optional when senior direction is the missing capability.
How do we choose the right starting point?
Start with the priority and what is already in place. Advisory adds senior perspective; embedded leadership owns an agreed mandate; execution teams provide delivery capacity; focused projects address defined outputs.
Who stays accountable inside our business?
Your business retains the decisions and responsibilities agreed during scoping. We identify the sponsor, day-to-day connection and delivery owners so that support adds capacity without creating unclear handoffs.
How are scope and investment agreed?
Your proposal confirms responsibilities, deliverables, capacity, term and investment. Additional leadership, third-party costs and changes to scope are identified separately before you commit.
KEEP THE WORK CONNECTED
Explore what sits alongside it.
YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
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