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Discuss a priority
SALES and REVENUE

Better conversations.
Fewer
lost handoffs.

Connect the people moving deals with the systems supporting them. Sales execution and RevOps, with clear responsibilities across your commercial journey.
Find the gaps in our sales engine ↗Explore how the work connects ↓
YOUR COMMERCIAL JOURNEY
Every conversation.
A clear next step.
01
Connect
SDR / BDR
→
02
Qualify
Sales team
→
03
Progress
Deal owner
OPPORTUNITY RECORD
EXAMPLE
Discovery → proposal
Owner
Account executive
Next action
Confirm the buyer’s requirements
Handoff
Context, commitments, follow-up
REVOPS CONNECTS THE ENGINE
CRM
Routing
Automation
Reporting
THE WORK, CONNECTED
Sales execution
Revenue operations
Connected handoffs
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: new inbound enquiry
  • Sales owner: assigned account executive
  • RevOps task: routing + notification
RESPONSIBILITY
Sales manager + RevOps lead

Get the right enquiry to the right person.

A new lead is only useful when someone knows what to do next.
YOUR STARTING POINT
Sales manager + RevOps lead
01 / 04

New enquiry

Review where enquiries enter and how ownership is currently assigned.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: new inbound enquiry
  • Sales owner: assigned account executive
  • RevOps task: routing + notification
RESPONSIBILITY
Sales manager + RevOps lead

Get the right enquiry to the right person.

A new lead is only useful when someone knows what to do next.
YOUR STARTING POINT
Sales manager + RevOps lead
02 / 04

Respond with context

Agree who responds, what they need to know and the next conversation.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: new inbound enquiry
  • Sales owner: assigned account executive
  • RevOps task: routing + notification
RESPONSIBILITY
Sales manager + RevOps lead

Get the right enquiry to the right person.

A new lead is only useful when someone knows what to do next.
YOUR STARTING POINT
Sales manager + RevOps lead
03 / 04

Make routing reliable

Configure assignment, notifications and exception handling in the agreed CRM.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: new inbound enquiry
  • Sales owner: assigned account executive
  • RevOps task: routing + notification
RESPONSIBILITY
Sales manager + RevOps lead

Get the right enquiry to the right person.

A new lead is only useful when someone knows what to do next.
YOUR STARTING POINT
Sales manager + RevOps lead
04 / 04

Inspect the handoff

Track unassigned items, response activity and exceptions against agreed rules.
Back to first stage ↺
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: discovery completed
  • Sales owner: SDR → account executive
  • RevOps task: required handoff fields
RESPONSIBILITY
SDR manager + RevOps lead

Make “qualified” mean the same thing to everyone.

Connect the first conversation to information a seller can actually use.
YOUR STARTING POINT
SDR manager + RevOps lead
01 / 04

Unclear fit

Review current lead definitions and the information reaching sales.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: discovery completed
  • Sales owner: SDR → account executive
  • RevOps task: required handoff fields
RESPONSIBILITY
SDR manager + RevOps lead

Make “qualified” mean the same thing to everyone.

Connect the first conversation to information a seller can actually use.
YOUR STARTING POINT
SDR manager + RevOps lead
02 / 04

Ask better questions

Agree qualification criteria and the discovery prompts that support them.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: discovery completed
  • Sales owner: SDR → account executive
  • RevOps task: required handoff fields
RESPONSIBILITY
SDR manager + RevOps lead

Make “qualified” mean the same thing to everyone.

Connect the first conversation to information a seller can actually use.
YOUR STARTING POINT
SDR manager + RevOps lead
03 / 04

Capture the essentials

Align fields, stage requirements and the qualification handoff.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: discovery completed
  • Sales owner: SDR → account executive
  • RevOps task: required handoff fields
RESPONSIBILITY
SDR manager + RevOps lead

Make “qualified” mean the same thing to everyone.

Connect the first conversation to information a seller can actually use.
YOUR STARTING POINT
SDR manager + RevOps lead
04 / 04

Close the feedback loop

Review acceptance, missing context and reasons opportunities do not progress.
Back to first stage ↺
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: proposal under review
  • Sales owner: account executive
  • RevOps task: next-step visibility
RESPONSIBILITY
Sales manager

Give the opportunity a credible next step.

Bring buyer commitments, deal context and follow-through into one view.
YOUR STARTING POINT
Sales manager
01 / 04

No next action

Identify opportunities without a clear owner, next step or buyer commitment.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: proposal under review
  • Sales owner: account executive
  • RevOps task: next-step visibility
RESPONSIBILITY
Sales manager

Give the opportunity a credible next step.

Bring buyer commitments, deal context and follow-through into one view.
YOUR STARTING POINT
Sales manager
02 / 04

Review the deal

Clarify stakeholders, objections, agreed actions and the decision process.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: proposal under review
  • Sales owner: account executive
  • RevOps task: next-step visibility
RESPONSIBILITY
Sales manager

Give the opportunity a credible next step.

Bring buyer commitments, deal context and follow-through into one view.
YOUR STARTING POINT
Sales manager
03 / 04

Surface the gaps

Build views and reminders around missing actions and stage definitions.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: proposal under review
  • Sales owner: account executive
  • RevOps task: next-step visibility
RESPONSIBILITY
Sales manager

Give the opportunity a credible next step.

Bring buyer commitments, deal context and follow-through into one view.
YOUR STARTING POINT
Sales manager
04 / 04

Work the opportunities

Use a consistent deal review to decide what progresses, changes or closes.
Back to first stage ↺
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: decision date to confirm
  • Sales owner: sales manager
  • RevOps task: stage + forecast definitions
RESPONSIBILITY
Sales leadership + RevOps

Make the forecast traceable to real opportunities.

Work from consistent definitions and documented assumptions.
YOUR STARTING POINT
Sales leadership + RevOps
01 / 04

Inconsistent pipeline

Review stage definitions, close dates and forecast inputs.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: decision date to confirm
  • Sales owner: sales manager
  • RevOps task: stage + forecast definitions
RESPONSIBILITY
Sales leadership + RevOps

Make the forecast traceable to real opportunities.

Work from consistent definitions and documented assumptions.
YOUR STARTING POINT
Sales leadership + RevOps
02 / 04

Check the assumptions

Review deal context and the basis for expected timing.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: decision date to confirm
  • Sales owner: sales manager
  • RevOps task: stage + forecast definitions
RESPONSIBILITY
Sales leadership + RevOps

Make the forecast traceable to real opportunities.

Work from consistent definitions and documented assumptions.
YOUR STARTING POINT
Sales leadership + RevOps
03 / 04

Connect the reporting

Align CRM fields, reporting logic and data quality checks.
Next stage →
PEOPLE ABOVE. SYSTEMS UNDERNEATH.

Where does your sales engine lose momentum?

Select a breakdown to see the sales action, the supporting system work and the owner that keeps the handoff moving.
SALES / THE PEOPLE
Respond
→
Qualify
→
Progress
→
Review
REVOPS / THE SUPPORTING SYSTEM
Routing
→
CRM fields
→
Follow-up
→
Reporting
OPPORTUNITY REVIEW / EXAMPLE
  • Opportunity: decision date to confirm
  • Sales owner: sales manager
  • RevOps task: stage + forecast definitions
RESPONSIBILITY
Sales leadership + RevOps

Make the forecast traceable to real opportunities.

Work from consistent definitions and documented assumptions.
YOUR STARTING POINT
Sales leadership + RevOps
04 / 04

Keep a review rhythm

Revisit changes, risks and assumptions with accountable owners.
Back to first stage ↺
SELECTED COMPANY EXPERIENCE

Experience
you can build on.

Dropbox
Truist
NEOM
Staples
GE Appliances
DB Schenker
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗
Sales colleagues reviewing proposal materials together
Sales and Revenue / THE PEOPLE BEHIND THE WORK
BUILT FOR THE WAY WORK HAPPENS

The CRM supports the conversation. People move the deal.

Sales owns customer conversations, qualification and opportunity follow-through. RevOps connects lifecycle definitions, data, routing and automation behind that work.
Meet the roles around your priority ↗
SOMETHING YOU CAN PUT TO WORK

A sales process people can work with.

Your proposal defines the deliverables, responsibilities and acceptance criteria for your priority. Here is what that can look like.
01
ILLUSTRATIVE WORKING STRUCTURE
Sales working system
  • Qualification: fit + buying context
  • Opportunity: agreed next action
  • Review: changes, blockers and owners
EXAMPLE STRUCTURE / SCOPE AGREED TOGETHER

Sales working system

Qualification criteria, outreach priorities, enablement and opportunity review rhythm.
02
ILLUSTRATIVE WORKING STRUCTURE
Connected RevOps
  • Lifecycle: shared stage definitions
  • Routing: owner + fallback rule
  • Data: required fields and checks
EXAMPLE STRUCTURE / SCOPE AGREED TOGETHER

Connected RevOps

CRM configuration, lifecycle stages, routing, reporting and follow-up automation.
03
ILLUSTRATIVE WORKING STRUCTURE
Clear handoffs
  • From marketing: source + intent
  • To sales: fit + conversation context
  • Back to marketing: useful feedback
EXAMPLE STRUCTURE / SCOPE AGREED TOGETHER

Clear handoffs

Documented responsibilities and information required between each commercial stage.
EXPLORE THE SCOPE

See what goes
into the work.

Explore the workstreams. We shape the right combination around your business, your team and the priority in front of you.
SALES and REVENUE
01 / 03

Strengthen the sales motion

Refine targeting, qualification, sales plays, and the path from conversation to close.
Targeting + qualification
Sales plays + enablement
Prospecting support
WHAT YOU CAN PUT TO WORK
Sales process, enablement assets, and prospecting support.
Shaped around your priority.
Next workstream →
SALES and REVENUE
02 / 03

Connect Revenue Operations

Improve the CRM, pipeline definitions, routing, and automations behind the motion.
CRM configuration
Lead handoffs + follow-up
System integrations
WHAT YOU CAN PUT TO WORK
CRM configuration, lead handoffs, follow-up workflows, and system integrations.
Shaped around your priority.
Next workstream →
SALES and REVENUE
03 / 03

Improve visibility

Give the business a more consistent view of pipeline health and next actions.
Pipeline reporting
Data + stage definitions
Opportunity review rhythm
WHAT YOU CAN PUT TO WORK
Pipeline dashboards, review routines, and reporting definitions.
Shaped around your priority.
Back to the start ↺
Your proposal confirms the workstreams, deliverables and responsibilities. Executive leadership is an optional, separately scoped addition.
Find the gaps in our sales engine ↗
YOUR PEOPLE AROUND THE PRIORITY

Clear roles.
Connected work.

From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTIVE ADD-ON
Fractional executive
Strategy, decisions, and functional leadership. Scoped and priced separately.
YOUR DAY-TO-DAY CONNECTION
Account manager
Priorities, communication, and delivery coordination
Choose a practice to explore its team structure.
THE REVENUE OPERATIONS PRACTICE

The systems, data, and automation behind your sales engine.

Select a branch to expand or collapse
EXECUTION PRACTICE
  1. PRACTICE LEADERSHIP
    Revenue Operations Practice Lead
  2. DELIVERY COORDINATION
    RevOps Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
THE MARKETING PRACTICE

Build demand. Shape the story. Bring the launch to life.

Select a branch to expand or collapse
EXECUTION PRACTICE
  1. PRACTICE LEADERSHIP
    Marketing Practice Lead
  2. DELIVERY COORDINATION
    Account / Marketing Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
THE SALES PRACTICE

Create conversations. Progress opportunities. Close the right deals.

Select a branch to expand or collapse
EXECUTION PRACTICE
  1. PRACTICE LEADERSHIP
    Sales Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE AI PRACTICE

Useful workflows. Capable people. Responsible adoption.

Select a branch to expand or collapse
EXECUTION PRACTICE
  1. PRACTICE LEADERSHIP
    AI Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE

From product discovery to apps, websites, and reliable releases.

Select a branch to expand or collapse
EXECUTION PRACTICE
  1. PRACTICE LEADERSHIP
    Technology Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
CROSS-FUNCTIONAL DELIVERY
THE FINANCE PRACTICE

Connect executive decisions to clear numbers and dependable financial operations.

Planning → financial execution
EXECUTION PRACTICE
  1. Planning and analysis
    FPandA
    Forecasting · Budgeting · KPIs · Scenarios · Unit economics
  2. Close and financial control
    Controller
    Reporting · Policies · Controls · Revenue recognition · Audit readiness
  3. Transactional execution
    Accounting
    Bookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Added to your engagement when needed.
Scoped and priced separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE

Clear processes and dependable delivery across the business.

Select a branch to expand or collapse
EXECUTION PRACTICE
  1. PRACTICE LEADERSHIP
    Operations Practice Lead
  2. DELIVERY COORDINATION
    Operations / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
THE CUSTOMER SUCCESS PRACTICE

Turn customer commitments into onboarding, adoption and renewal readiness.

Select a branch to expand or collapse
EXECUTION PRACTICE
  1. PRACTICE LEADERSHIP
    Customer Success Practice Lead
  2. DELIVERY COORDINATION
    Customer Success / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
Executive leadership is an optional addition to execution engagements. Explore each practice to see how the roles connect.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗
A CLEAR WAY IN

Start with the support
your priority needs.

SENIOR PERSPECTIVE

Executive advisory

Guidance for strategy, priorities, and key functional decisions.
From $3,500
/ month
Discuss advisory ↗
COORDINATED DELIVERY

Execution team

Specialists with account and delivery management around an agreed scope.
From $12,000
/ month
Executive leadership is an optional addition, scoped and priced separately.
Build your team ↗
A DEFINED INITIATIVE

Focused project

Clear deliverables, responsibilities, and completion criteria.
From $6,500
/ project
Scope a project ↗
USD. Your proposal confirms capacity, term, deliverables, and any third-party costs. Advisory is distinct from embedded functional leadership.
BEFORE WE BEGIN

Your questions.
A clearer decision.

The work can connect sales process, enablement, CRM, reporting and automation. The proposal identifies the workstreams and owners needed for your priority, rather than assuming sales capacity alone will solve it.
No. We start with the business priority and choose the workstreams required to move it. The proposal makes the dependencies, owners and deliverables clear without assuming every function is needed.
No. If executive leadership is needed, it is identified and priced separately from specialist execution and delivery coordination.
Your proposal confirms responsibilities, deliverables, capacity, term and investment. Additional leadership, third-party costs and changes to scope are identified separately before you commit.
KEEP THE WORK CONNECTED

Explore what sits alongside it.

YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE

What needs
to move
forward?

Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
  1. 01
    Start with your business context.
  2. 02
    Define the work and the right people.
  3. 03
    Agree the scope and investment.
A conversation first. A clear proposal before you commit.
YOUR PRIORITY. OUR STARTING POINT.

Let’s make the introduction.

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