AEO and AI VISIBILITY
When buyers
ask AI,
are you in
the answer?
the answer?
ChatGPT. Claude. Perplexity. Grok. Gemini.
Your next customer could start with any of them.
Your next customer could start with any of them.
Understand where your brand appears. Strengthen the content and evidence behind it. Give buyers a clearer path to your business.
Let’s talk about your visibility ↗
ChatGPT
Claude
Perplexity
Grok
Gemini
Copilot
SELECTED COMPANY EXPERIENCE
Experienceyou can build on.
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗THE PLATFORMS. THE QUESTIONS. THE SOURCES.
One brand.
Different discovery journeys.
Explore what we assess across AI platforms. The review is scoped around your audience, markets and the questions that shape a buying decision.
QUESTIONS WORTH TRACKING
“Which companies should I consider for this?”
YOUR VISIBILITY REVIEW
ChatGPT
01
Do you appear?
Record observed brand mentions and how the answer describes your business.
02
What supports the answer?
Review visible citations or links where provided, and assess the content behind them.
03
What should change?
Prioritize missing explanations, outdated facts and opportunities to substantiate expertise.
THE METHOD
Defined questions. Recorded dates. Repeat observations.
Platform behavior and available evidence may differ.
Platform behavior and available evidence may differ.
QUESTIONS WORTH TRACKING
“Help me compare the options for our business.”
YOUR VISIBILITY REVIEW
Claude
01
Do you appear?
Record observed brand mentions and how the answer describes your business.
02
What supports the answer?
Review visible citations or links where provided, and assess the content behind them.
03
What should change?
Prioritize missing explanations, outdated facts and opportunities to substantiate expertise.
THE METHOD
Defined questions. Recorded dates. Repeat observations.
Platform behavior and available evidence may differ.
Platform behavior and available evidence may differ.
QUESTIONS WORTH TRACKING
“Who offers this, and what evidence supports them?”
YOUR VISIBILITY REVIEW
Perplexity
01
Do you appear?
Record observed brand mentions and how the answer describes your business.
02
What supports the answer?
Review visible citations or links where provided, and assess the content behind them.
03
What should change?
Prioritize missing explanations, outdated facts and opportunities to substantiate expertise.
THE METHOD
Defined questions. Recorded dates. Repeat observations.
Platform behavior and available evidence may differ.
Platform behavior and available evidence may differ.
QUESTIONS WORTH TRACKING
“What should I know about these providers?”
YOUR VISIBILITY REVIEW
Grok
01
Do you appear?
Record observed brand mentions and how the answer describes your business.
02
What supports the answer?
Review visible citations or links where provided, and assess the content behind them.
03
What should change?
Prioritize missing explanations, outdated facts and opportunities to substantiate expertise.
THE METHOD
Defined questions. Recorded dates. Repeat observations.
Platform behavior and available evidence may differ.
Platform behavior and available evidence may differ.
QUESTIONS WORTH TRACKING
“Which option fits our requirements?”
YOUR VISIBILITY REVIEW
Gemini
01
Do you appear?
Record observed brand mentions and how the answer describes your business.
02
What supports the answer?
Review visible citations or links where provided, and assess the content behind them.
03
What should change?
Prioritize missing explanations, outdated facts and opportunities to substantiate expertise.
THE METHOD
Defined questions. Recorded dates. Repeat observations.
Platform behavior and available evidence may differ.
Platform behavior and available evidence may differ.
QUESTIONS WORTH TRACKING
“Help me research the right partner.”
YOUR VISIBILITY REVIEW
Copilot
01
Do you appear?
Record observed brand mentions and how the answer describes your business.
02
What supports the answer?
Review visible citations or links where provided, and assess the content behind them.
03
What should change?
Prioritize missing explanations, outdated facts and opportunities to substantiate expertise.
THE METHOD
Defined questions. Recorded dates. Repeat observations.
Platform behavior and available evidence may differ.
Platform behavior and available evidence may differ.
An example of the review process, not a live platform result. No platform endorsement or guaranteed inclusion is implied.
FROM THE ANSWER BACK TO THE WORK
Visibility starts
with something worth finding.
YOUR BUYER’S LANGUAGE
“Who is best for our situation?”
“How do these options compare?”
“What should we look for?”
01 / UNDERSTAND
Map the real questions.
Define audiences, categories, use cases and comparison questions. Establish a dated baseline across the platforms and markets in scope.
- Buyer-question map
- Observed mentions and citations
- Competitor and source review
THE CONTENT BEHIND THE ANSWER
Expert perspective
Specific answers.
Credible evidence.
A clear point of view.
Credible evidence.
A clear point of view.
Service pages + case evidence + expert content
02 / STRENGTHEN
Make the expertise clear.
Improve the content buyers need to understand your business. Build useful explanations, comparisons and expert material around approved evidence.
- Answer-focused content briefs
- Expert input and verified claims
- Updated pages and internal links
A CONNECTED FOUNDATION
Discoverable.
Readable.
Consistent.
Readable.
Consistent.
Access
Content
Evidence
03 / CONNECT
Remove the barriers.
Review crawl access, indexability and important information in text. Keep structured data consistent with visible content, then measure changes using a repeatable method.
- Technical search review
- Content and implementation priorities
- Visibility and referral review
MEASUREMENT WITH CONTEXT
A clearer picture.
Not a made-up visibility score.
AI answers vary by platform, wording, location and time. We define the observation method before comparing results.
Discovery signals
Observed mentions, citations, answer accuracy and source coverage for the agreed question set.
Business signals
Referral visits, engaged sessions, inquiry quality and attributable opportunities where tracking supports the connection.
Google reports traffic from its AI features within overall Web search performance. We distinguish those aggregate signals from observations collected directly from sampled answers.
There is no guaranteed ranking or citation in an AI answer. Useful content, accessible pages and credible evidence provide the foundation for the work.
Read Google’s guidance on AI search features ↗A WORKING RHYTHM
Observe consistently.
Improve deliberately.
01
Review a defined set of buyer questions and record the platforms, dates and observed answers.
02
Prioritize content and technical improvements with clear owners and review criteria.
03
Compare observations over time alongside referral, engagement and qualified-inquiry data.
BEFORE WE BEGIN
The questions.
The evidence. The access.
✓
Priority audiences, products, markets and buyer questions
✓
Website, analytics and search access appropriate to the agreed scope
✓
Approved expertise, evidence, claims and content owners
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTIVE ADD-ON
Fractional executive
Strategy, decisions, and functional leadership. Scoped and priced separately.
YOUR DAY-TO-DAY CONNECTION
Account manager
Priorities, communication, and delivery coordination
Choose a practice to explore its team structure.
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Added to your engagement when needed.
Scoped and priced separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Executive leadership is an optional addition to execution engagements. Explore each practice to see how the roles connect.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗A CLEAR WAY IN
Start with the support
your priority needs.
SENIOR PERSPECTIVE
Executive advisory
Guidance for strategy, priorities, and key functional decisions.
From $3,500
Discuss advisory ↗/ month
COORDINATED DELIVERY
Execution team
Specialists with account and delivery management around an agreed scope.
From $12,000
/ month
Executive leadership is an optional addition, scoped and priced separately.
Build your team ↗A DEFINED INITIATIVE
Focused project
Clear deliverables, responsibilities, and completion criteria.
From $6,500
Scope a project ↗/ project
USD. Your proposal confirms capacity, term, deliverables, and any third-party costs. Advisory is distinct from embedded functional leadership.
BEFORE WE BEGIN
AI visibility.
Clear answers.
What are AEO and GEO?
AEO means answer engine optimization. GEO means generative engine optimization. The terms overlap in practice. We focus the engagement on the buyer questions, platforms, content and measurable work that matter to your business.
Does this replace SEO?
No. The work builds on useful content and sound search foundations. Google says its established SEO practices remain relevant to AI features, with no special AI markup required.
Which platforms can the program cover?
The scope can include sampled visibility in Google AI search experiences, ChatGPT, Claude, Perplexity, Grok, Gemini and Copilot, alongside the traditional search and content sources relevant to your audience. The platforms and observation method are agreed before measurement begins.
Can you guarantee mentions or citations?
No. Platforms choose their own answers and sources, and responses vary. We can own the agreed research, content improvements, technical work and measurement, but cannot promise inclusion or a fixed visibility increase.
What will we receive?
A scoped program can include a buyer-question map, a dated visibility baseline, source and competitor analysis, content briefs or updated pages, technical recommendations and a recurring review. Your proposal specifies which implementation work is included.
How is this different from AI and Automation?
AEO helps buyers discover and understand your business. AI and Automation improves internal workflows, integrations and team adoption. They can work together, but solve different problems.
Can you work with our current marketing team?
Yes. We can add search and content specialists around your existing team or connect the work to a wider marketing engagement. Fractional executive leadership is optional and scoped separately.
KEEP THE WORK CONNECTED
Discovery is part of
the commercial picture.
YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
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