GTM ENGINE
A stronger offer.
A connectedlaunch.
Give your next commercial move a clear audience, a compelling story and the execution behind it. Positioning, campaigns, conversion and sales readiness, working from one brief.
Build our go-to-market plan ↗Explore how the work connects ↓THE GO-TO-MARKET BRIEF
Right audience.
One clear story.
One clear story.
POSITIONING
OFFER
CHANNELS
CAMPAIGN CREATIVE
Your next
big thing.
big thing.
Out there.
Make the value impossible to miss. ↗
LANDING PAGE
A better way
to get it done.
to get it done.
Explore the product ↗
THE COMMERCIAL HANDOFF
Campaign → enquiry → sales conversation
THE WORK, CONNECTED
Positioning
Launch assets
Demand + sales readiness
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: operations leaders
- Message: bring project updates into one view
- Action: explore the workflow
YOUR LANDING PAGE ↗
A clearer way to move the work.
Explore the workflow ↗
CAMPAIGN / CORE IDEA
Make room for the next move.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Connect the product story to the first conversation.
Example brief: a business software product entering its first defined market.
YOUR STARTING POINT
GTM project lead
01 / 04
Know the first buyer
Define the buying situation, pain and alternatives for the initial launch audience.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: operations leaders
- Message: bring project updates into one view
- Action: explore the workflow
YOUR LANDING PAGE ↗
A clearer way to move the work.
Explore the workflow ↗
CAMPAIGN / CORE IDEA
Make room for the next move.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Connect the product story to the first conversation.
Example brief: a business software product entering its first defined market.
YOUR STARTING POINT
GTM project lead
02 / 04
Make the value clear
Turn product features into a supported proposition and an actionable offer.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: operations leaders
- Message: bring project updates into one view
- Action: explore the workflow
YOUR LANDING PAGE ↗
A clearer way to move the work.
Explore the workflow ↗
CAMPAIGN / CORE IDEA
Make room for the next move.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Connect the product story to the first conversation.
Example brief: a business software product entering its first defined market.
YOUR STARTING POINT
GTM project lead
03 / 04
Build the launch kit
Connect creative, landing page and channel activity to the same story.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: operations leaders
- Message: bring project updates into one view
- Action: explore the workflow
YOUR LANDING PAGE ↗
A clearer way to move the work.
Explore the workflow ↗
CAMPAIGN / CORE IDEA
Make room for the next move.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Connect the product story to the first conversation.
Example brief: a business software product entering its first defined market.
YOUR STARTING POINT
GTM project lead
04 / 04
Prepare the conversation
Agree qualification, demo materials, CRM routing and follow-up ownership.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: a new buyer group
- Message: tied to their operating problem
- Action: discuss their use case
YOUR LANDING PAGE ↗
Your next use case. Made clear.
Discuss your use case ↗
CAMPAIGN / CORE IDEA
Built around your world.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Keep the product. Reconsider the buying context.
Example brief: adapt an established offer for a different business audience.
YOUR STARTING POINT
Product marketing lead
01 / 04
Understand the segment
Review the new buyer, buying committee, objections and current alternatives.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: a new buyer group
- Message: tied to their operating problem
- Action: discuss their use case
YOUR LANDING PAGE ↗
Your next use case. Made clear.
Discuss your use case ↗
CAMPAIGN / CORE IDEA
Built around your world.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Keep the product. Reconsider the buying context.
Example brief: adapt an established offer for a different business audience.
YOUR STARTING POINT
Product marketing lead
02 / 04
Adapt the proposition
Connect the offer to the segment’s specific requirements and language.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: a new buyer group
- Message: tied to their operating problem
- Action: discuss their use case
YOUR LANDING PAGE ↗
Your next use case. Made clear.
Discuss your use case ↗
CAMPAIGN / CORE IDEA
Built around your world.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Keep the product. Reconsider the buying context.
Example brief: adapt an established offer for a different business audience.
YOUR STARTING POINT
Product marketing lead
03 / 04
Create relevant entry points
Build targeted pages, creative and content with appropriate evidence.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: a new buyer group
- Message: tied to their operating problem
- Action: discuss their use case
YOUR LANDING PAGE ↗
Your next use case. Made clear.
Discuss your use case ↗
CAMPAIGN / CORE IDEA
Built around your world.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Keep the product. Reconsider the buying context.
Example brief: adapt an established offer for a different business audience.
YOUR STARTING POINT
Product marketing lead
04 / 04
Equip the sales team
Prepare segment-specific qualification, objections and outreach material.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: your best-fit customers
- Message: a sharper reason to choose you
- Action: a qualified next conversation
YOUR LANDING PAGE ↗
A sharper story. Connected.
Start a conversation ↗
CAMPAIGN / CORE IDEA
Give growth a clearer direction.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Reconnect the parts that have drifted apart.
Example brief: marketing is active, but the commercial journey needs clarity.
YOUR STARTING POINT
GTM project lead
01 / 04
Review the current journey
Inspect positioning, channels, conversion points and sales feedback.
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: your best-fit customers
- Message: a sharper reason to choose you
- Action: a qualified next conversation
YOUR LANDING PAGE ↗
A sharper story. Connected.
Start a conversation ↗
CAMPAIGN / CORE IDEA
Give growth a clearer direction.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Reconnect the parts that have drifted apart.
Example brief: marketing is active, but the commercial journey needs clarity.
YOUR STARTING POINT
GTM project lead
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: your best-fit customers
- Message: a sharper reason to choose you
- Action: a qualified next conversation
YOUR LANDING PAGE ↗
A sharper story. Connected.
Start a conversation ↗
CAMPAIGN / CORE IDEA
Give growth a clearer direction.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Reconnect the parts that have drifted apart.
Example brief: marketing is active, but the commercial journey needs clarity.
YOUR STARTING POINT
GTM project lead
THE IDEA IS JUST THE START
What are you bringing to market?
Select your launch context. Follow a single brief through the materials, channels and sales handoff it needs.
THE CONNECTING BRIEF
- Audience: your best-fit customers
- Message: a sharper reason to choose you
- Action: a qualified next conversation
YOUR LANDING PAGE ↗
A sharper story. Connected.
Start a conversation ↗
CAMPAIGN / CORE IDEA
Give growth a clearer direction.
One approved story.
Multiple touchpoints.
Multiple touchpoints.
SALES READINESS
The next conversation
Buyer context
Value proposition
Proof + next action
Value proposition
Proof + next action
CREATIVE → PAGE → SALES
Illustrative launch materials showing how a single commercial brief connects the work.
Reconnect the parts that have drifted apart.
Example brief: marketing is active, but the commercial journey needs clarity.
YOUR STARTING POINT
GTM project lead
04 / 04
Close the loop
Connect lead handling, sales feedback and the performance review cadence.
SELECTED COMPANY EXPERIENCE
Experienceyou can build on.
Selected experience across SPG leadership and delivery partners. These logos reflect collective experience, not a single SPG client list.
Explore company experience ↗
GTM Engine / THE PEOPLE BEHIND THE WORK
BUILT FOR THE WAY WORK HAPPENS
One story. Every place it needs to work.
A landing page, campaign and sales conversation should reinforce the same proposition. Keep the message connected as it moves from the brief into the market.
Meet the roles around your priority ↗FROM A CLEAR STORY TO SOMETHING TANGIBLE
Make the idea
impossible to miss.
Campaign thinking across brand, creative, and digital. See how a story becomes a connected experience.
01 / DROPBOX
A big idea. Everywhere it needs to be.
Brand story · Creative systems · Digital experiences
02 / NEOM
One story. A connected experience.
Brand narrative · Search strategy · Integrated campaigns
Selected campaign references. Individual contributions and full engagement context will accompany the completed case studies.
SOMETHING YOU CAN PUT TO WORK
A launch with somewhere to go.
Your proposal defines the deliverables, responsibilities and acceptance criteria for your priority. Here is what that can look like.
01
ILLUSTRATIVE WORKING STRUCTURE
Market + message
- Buyer: operations decision-maker
- Need: a shared view of project work
- Offer: explore the workflow
EXAMPLE STRUCTURE / SCOPE AGREED TOGETHER
Market + message
Audience definition, positioning, offer and messaging architecture.
02
ILLUSTRATIVE WORKING STRUCTURE
Launch assets
- Creative: one recognizable idea
- Page: one clear proposition
- Sales: one consistent conversation
EXAMPLE STRUCTURE / SCOPE AGREED TOGETHER
Launch assets
Landing pages, creative, content and sales materials built around one approved story.
03
ILLUSTRATIVE WORKING STRUCTURE
Commercial handoff
- Define: what makes a useful enquiry
- Route: context + an accountable owner
- Review: campaign + sales feedback
EXAMPLE STRUCTURE / SCOPE AGREED TOGETHER
Commercial handoff
Campaign measurement, lead definitions, CRM routing and sales follow-through.
EXPLORE THE SCOPE
See what goes
into the work.
Explore the workstreams. We shape the right combination around your business, your team and the priority in front of you.
CHOOSE A WORKSTREAM
Connected where it matters.
Scoped to what you need.
Scoped to what you need.
GTM ENGINE
01 / 03
Find the right story
Define your audience, differentiated value, offer, and reasons to act.
Audience + ICP
Positioning + messaging
Channel priorities
WHAT YOU CAN PUT TO WORK
ICP, messaging, positioning, and channel priorities.
Shaped around your priority.
Next workstream →GTM ENGINE
02 / 03
Build the engine
Create the assets, campaigns, and systems needed for a connected launch.
Landing pages + creative
Content + sales materials
CRM workflows
WHAT YOU CAN PUT TO WORK
Landing pages, content, paid creative, sales materials, and CRM workflows.
Shaped around your priority.
Next workstream →GTM ENGINE
03 / 03
Activate and learn
Launch with clear handoffs and a useful view of what is happening.
Campaign activation
Lead routing + reporting
Optimization priorities
WHAT YOU CAN PUT TO WORK
Campaign activation, lead routing, reporting, and an optimization backlog.
Shaped around your priority.
Back to the start ↺Your proposal confirms the workstreams, deliverables and responsibilities. Executive leadership is an optional, separately scoped addition.
YOUR PEOPLE AROUND THE PRIORITY
Clear roles.
Connected work.
From executive direction to specialist delivery. Explore the people and responsibilities behind each practice.
YOUR DIRECTION
Your company
You and your leadership team
OPTIONAL EXECUTIVE ADD-ON
Fractional executive
Strategy, decisions, and functional leadership. Scoped and priced separately.
YOUR DAY-TO-DAY CONNECTION
Account manager
Priorities, communication, and delivery coordination
Choose a practice to explore its team structure.
THE MARKETING PRACTICE
Build demand. Shape the story. Bring the launch to life.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPMarketing Practice Lead
- DELIVERY COORDINATIONAccount / Marketing Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CMO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Growth Lead
- Product Marketing Specialists
- ABM Specialists
- GTM Specialists
- Content Lead
- Copywriter
- SEO Specialist
- AEO / AI Visibility Specialist
- Social Specialist
- Creative Lead
- Designer
- Video Specialist
- Web Designer
- Performance Marketing
- Paid Media Specialist
- CRO Specialist
- Marketing Ops
- CRM Specialist
- Email Specialist
- Automation Specialist
- PR / Comms
THE SALES PRACTICE
Create conversations. Progress opportunities. Close the right deals.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPSales Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CSO / CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Sales Manager
- AEs / Closers
- Account Managers
- SDR / BDR Manager
- SDRs / BDRs
- Revenue Operations
- CRM Admin
- Sales Ops Analyst
- Data / Reporting
- Automation
CONNECTED SPECIALISTS
Sales Enablement Specialist
Proposal / Deal Desk Specialist
Revenue Operations connects into Sales as a dedicated practice. Explore its own structure in the RevOps tab.
THE REVENUE OPERATIONS PRACTICE
The systems, data, and automation behind your sales engine.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPRevenue Operations Practice Lead
- DELIVERY COORDINATIONRevOps Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- CRM and Systems Lead
- CRM Administrator
- Systems Integration Specialist
- Sales Automation Lead
- Lead Routing and Follow-up
- Workflow Automation Specialist
- Revenue Intelligence Lead
- Sales Ops Analyst
- Pipeline and Forecast Reporting
- Data Quality Specialist
- Lifecycle Operations
- Marketing-to-Sales Handoffs
- Customer Lifecycle Automation
THE AI PRACTICE
Useful workflows. Capable people. Responsible adoption.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPAI Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CAIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- AI Solutions Architect
- AI Agents / Assistants
- RAG / Knowledge Systems
- LLM Integration
- Custom AI Applications
- Automation Engineer
- Workflow Automation
- Process Integrations
- AI/ML Engineer
- Model Integration and Evaluation
- Data / Analytics Engineer
- Data Pipelines and Analytics
- AI Governance and Risk
- Controls and Responsible Use
CONNECTED SPECIALISTS
AI Training and Enablement
AI Adoption / Change Management
THE TECHNOLOGY PRACTICE
From product discovery to apps, websites, and reliable releases.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPTechnology Practice Lead
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CTO / CIO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Product Manager
- Product Discovery
- Roadmap and Requirements
- Engineering Lead
- Frontend Engineer
- Backend Engineer
- UX/UI Lead
- UX/UI Designer
- Cloud / DevOps
- DevOps Engineer
CROSS-FUNCTIONAL DELIVERY
- QA Engineer
- Testing and Release Quality
- Systems / Integration
- CRM / ERP / API Specialist
- Security / IT
- Security and Infrastructure
THE FINANCE PRACTICE
Connect executive decisions to clear numbers and dependable financial operations.
Planning → financial execution
EXECUTION PRACTICE
- Planning and analysisFPandAForecasting · Budgeting · KPIs · Scenarios · Unit economics
- Close and financial controlControllerReporting · Policies · Controls · Revenue recognition · Audit readiness
- Transactional executionAccountingBookkeeping · AP / AR · Reconciliations · Billing · Expenses · Journals · Accruals
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CFO
Financial strategy · Capital · Board · Decisions
Added to your engagement when needed.
Scoped and priced separately.
SYSTEMS and DATA
ERP
Billing
AP
Payroll
Banking
Integrations
Data
Automation
Dashboards
Models
SPECIALIST OVERLAYS
MandA Finance
Technical Accounting
Transaction Readiness
Transformation
Vertical Finance Expertise
THE OPERATIONS PRACTICE
Clear processes and dependable delivery across the business.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPOperations Practice Lead
- DELIVERY COORDINATIONOperations / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional COO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Delivery Lead
- Project Manager
- Delivery Coordinator
- Process Lead
- Process Improvement Specialist
- Documentation Specialist
- Business Operations
- Resource Coordination
- Systems and Reporting
THE CUSTOMER SUCCESS PRACTICE
Turn customer commitments into onboarding, adoption and renewal readiness.
Select a branch to expand or collapse
EXECUTION PRACTICE
- PRACTICE LEADERSHIPCustomer Success Practice Lead
- DELIVERY COORDINATIONCustomer Success / Account Manager
OPTIONAL ADD-ON
EXECUTIVE LEADERSHIP
Fractional CRO
Senior strategy, decisions, and functional leadership.
Added to your engagement when needed.
Scoped and priced separately.
- Onboarding Lead
- Implementation Coordinator
- Customer Training Specialist
- Adoption and Health Lead
- Customer Success Specialist
- Customer Insights Analyst
- Retention Lead
- Renewal Preparation
- Value Reviews
- Lifecycle Operations
- CRM and Customer Data
- Sales-to-Success Handoffs
Executive leadership is an optional addition to execution engagements. Explore each practice to see how the roles connect.
One shared plan. Clear responsibilities. Regular progress reviews.
Build the team around your priority ↗A CLEAR WAY IN
Start with the support
your priority needs.
SENIOR PERSPECTIVE
Executive advisory
Guidance for strategy, priorities, and key functional decisions.
From $3,500
Discuss advisory ↗/ month
COORDINATED DELIVERY
Execution team
Specialists with account and delivery management around an agreed scope.
From $12,000
/ month
Executive leadership is an optional addition, scoped and priced separately.
Build your team ↗A DEFINED INITIATIVE
Focused project
Clear deliverables, responsibilities, and completion criteria.
From $6,500
Scope a project ↗/ project
USD. Your proposal confirms capacity, term, deliverables, and any third-party costs. Advisory is distinct from embedded functional leadership.
BEFORE WE BEGIN
Your questions.
A clearer decision.
When is GTM the right choice instead of a marketing team?
Choose GTM when the priority spans the offer, audience, route to market and sales readiness. Choose a marketing team when you already have direction and need ongoing delivery capacity. Executive leadership can be scoped separately.
Do we need every service in the program?
No. We start with the business priority and choose the workstreams required to move it. The proposal makes the dependencies, owners and deliverables clear without assuming every function is needed.
Is fractional leadership automatically included?
No. If executive leadership is needed, it is identified and priced separately from specialist execution and delivery coordination.
How are scope and investment agreed?
Your proposal confirms responsibilities, deliverables, capacity, term and investment. Additional leadership, third-party costs and changes to scope are identified separately before you commit.
KEEP THE WORK CONNECTED
Explore what sits alongside it.
YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
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