EMAX
LANDMARK GROUP
BRAND · PRODUCT LAUNCH · RETAIL ENABLEMENT
One function.
From launch
to till.
to till.
A launch people notice.
A store team ready to sell.
A store team ready to sell.
Connecting the product story, launch calendar, in-store experience and retail team around the moment a customer decides.
Explore the retail program ↓
EMAX at Oasis Mall. Photo source ↗
CLIENT CONTEXT
Landmark Group · EMAX
FOCUS
In-store marketing
WORKSTREAMS
Launch · brand · staff enablement
CASE STATUS
Scope + evidence to confirm
Case-study structure in development. The workstreams below reflect the supplied brief; delivered scope, dates and outcomes are awaiting confirmation. Online photographs provide retail context, not before-and-after evidence.
01 / THE CHALLENGE
Interest outside the store.
Confidence inside it.
A successful launch needs more than visibility. Stock, displays, product messaging and store staff must be ready together. This case-study direction brings those moving parts into one retail program.
01 / AVAILABILITY
Is the product ready?
Agree the launch date, store sequence and stock plan before the campaign creates demand.
02 / RECOGNITION
Can shoppers find it?
Carry a recognisable product story from the campaign to the shelf, label and display.
03 / CONFIDENCE
Can the team explain it?
Equip staff with the product knowledge and short demonstrations that support a buying decision.
02 / THE SPG MODEL
One direction.
Every retail touchpoint.
The integrated model connects a Fractional CMO with execution across branding, launches, in-store, digital and PR. This is the proposed case-study framing, pending confirmation of the actual engagement.
RETAIL + COMMERCIAL PRIORITIES
PROPOSED INTEGRATED ENGAGEMENT
Fractional CMO
Launch direction · brand · coordination
ONE EXECUTION TEAM / CONNECTED WORKSTREAMS
Brand + in-store
+
Packaging, display systems, shelf labels and retail guidelines.
Launch + demand
+
Launch timing, store sequencing, paid social and store-finder journeys.
Retail enablement
+
Staff briefing sheets, product cards, training and demonstration scripts.
Digital + PR
+
Connected launch messages across digital activity and communications.
Co-marketing
+
Joint promotions, flyers and retailer email and social.
Measurement
+
Sell-through, stock movement, store consistency and staff readiness.
03 / LAUNCH-LED
Taking a product
from launch to shelf.
The launch plan aligns when the product reaches stores, which locations go first, and how stock and marketing move together. Paid social, store-finder pages and launch-day activity connect the campaign to a visit.
THE WORK, CONNECTED / ILLUSTRATIVE SEQUENCE
Taking a product from launch to shelf.
↗
ONE PROGRAM
Sequence preview
- 01Set the launch date
- 02Sequence the stores
- 03Align stock + marketing
- 04Equip each store
- 05Drive store visits
- 06Review sell-through
THE STORE LAUNCH KIT
Ready before
the doors open.
Display + shelf
A clear visual system, shelf labels and placement guidance.
Staff briefing
The key product story and answers to common questions.
Demo scripts
A short, repeatable explanation of the product’s value.
04 / BRANDING-LED
Make the brand recognisable.
Where the decision happens.
Packaging, display and signage work as one system. The aim is a consistent brand experience across stores, with enough practical guidance for retail partners to execute it correctly.
Retail context from Dalma Mall’s EMAX listing ↗
- 01
Stand out on the shelf
Packaging and point-of-sale materials make the product easy to recognise. - 02
Make the system repeatable
Adapt the display to retailer and store formats while keeping the same core story. - 03
Give partners clear guidance
Brand guidelines show retail teams and installers how to apply the system correctly.
05 / RETAIL PARTNER ENABLEMENT
Get the people around
the product ready.
The product’s story has to work in a real conversation, not only on a display. This workstream focuses on the tools, training and retailer coordination that help staff explain and sell it.
THE STAFF CONVERSATION / FRAMEWORK
Understand.
Show.
Recommend.
01
Ask about the customer’s need.
02
Demonstrate the relevant benefit.
03
Explain the next step clearly.
Retail context from Dalma Mall’s EMAX listing ↗
Build product confidence
Training, product cards and short sales scripts give store staff a usable starting point.
Support participation
Incentive programs form part of the proposed enablement scope, alongside staff readiness.
Work with the retailer
Joint promotions, flyers, retailer email and social reinforce the story customers hear in store.
06 / BEFORE + AFTER
Make the change visible.
Then prove it.
The intended shift is from separate brand, launch and store activities to one coordinated program. The completed case study should show matched store images and evidence from the same launch period.
THE RISK / BEFORE ALIGNMENT
A collection of activities.
- Launch timing disconnected from stock.
- A different brand experience by store.
- Product knowledge left to individual staff.
- Marketing attention with no clear store path.
THE TARGET / AFTER ALIGNMENT
One connected retail program.
- Store sequence, availability and campaign aligned.
- A consistent display system and guidelines.
- Repeatable staff briefings and demonstrations.
- Digital activity pointing to a store visit.
Conceptual before/after comparison. Actual store photography and measured changes have not yet been supplied.
07 / OUTCOMES + EVIDENCE
A retail story deserves
retail proof.
These are the evidence categories requested in the brief. No results, store counts or sales uplift have been supplied for this draft.
EVIDENCE TO ADD
Launch performance
Sell-through in the first 4–12 weeks, distribution gained and the pace of stock movement.
EVIDENCE TO ADD
Brand consistency
Matched before/after photographs, store-compliance checks and any measured recall or sales lift.
EVIDENCE TO ADD
Staff enablement
Stores trained, staff product knowledge and a comparable view of trained versus untrained stores.
LET’S MAKE IT CONCRETE
From launch excitement
to in-store execution.
Bring leadership, brand, digital and retail execution together around your next commercial priority.
Discuss a priority ↗YOUR PRIORITY
A clearer plan.
The right people.
Work in motion. ↗
ONE PARTNER. MORE WAYS FORWARD.
LET’S TALK ABOUT YOUR NEXT MOVE
What needs
to moveforward?
Tell us the priority. We’ll help shape the leadership, team, or focused project around it.
- 01Start with your business context.
- 02Define the work and the right people.
- 03Agree the scope and investment.
A conversation first. A clear proposal before you commit.
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